Hootsuite

JUNE 29, 2021

Engagement rates are the currency of the social media marketing industry. Sure, vanity metrics like followers, likes, and impressions count for something. But engagement metrics like shares and comments give your social media performance perspective. Find our full glossary of essential social media terms here.

Engagement 145

Engagement HootSuite Metrics Analytics 145

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Total Number of Comments: How many comments a post has received.

Analytics 156

Analytics Brands CPA Marketing 156

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. For example, you may discover increased comments for a particular campaign.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. This activity includes views, shares, “Likes,” comments and new subscribers. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. What is YouTube engagement?

YouTube 92

YouTube Engagement Metrics Analytics 92

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. The 6 Best Instagram Analytics Tools (And Metrics You Need to Track).

List 145

List Social Media HootSuite URL 145

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Or simply, did all the metrics increase?

Analytics 98

Analytics LinkedIn Data Metrics 98

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. For example, take an article that resonates with your audience and break it down in several different social posts.

Social Media 119

Social Media Template Templates Skills 119

Hootsuite

MARCH 16, 2023

Using the Ad Library, you can get inspiration from successful ads, learn more about popular songs, hashtags and keywords, and compare your content to the best of the best. Calculate it on a post-by-post basis or for an entire campaign — for any social network. For example, here are some metrics on #nostalgia.

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Library Hashtag Trends Analytics 94

Hootsuite

DECEMBER 14, 2021

But only in comparison to older social networks like Instagram and Facebook. The For You page algorithm bases its recommendations on what you’ve liked and engaged with before (as well as other metrics ). In other words, to get famous on TikTok, you need to: Know the trending hashtags used by the subculture or niche.

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Tips How To Hashtag Meme 138

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. motivation.

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Examples Campaign Tips UGC 138

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JUNE 27, 2023

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Track comments using keywords or hashtags and analyze them in real-time or historically. Profiles tab: View metrics at the individual profile level.

Review 122

Review Brands How To Analysis 122

Sprout Social

SEPTEMBER 13, 2022

Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up. Analyze data and metrics from all your social accounts and your posts’ impact on traffic to your website. Templates for every social network. It allows up to 50 projects on free accounts.

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Tools Strategy Video Library 116

Hootsuite

MARCH 29, 2021

All linkless posts were organic and did not include hashtags. While linkless posts had fewer shares on average, they received almost 4x more reactions and 18x more comments than the average post with a link. The only metric where posts with links outperformed those without was shares, but even there, the results were close.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Keyhole.co

JANUARY 4, 2022

If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools allow marketers to track LinkedIn metrics and measure progress. Now you may wonder, why does it matter? Monitor the type of posts, day and time when you had the maximum reach.

Analytics 98

Analytics LinkedIn Engagement Tools 98

Hootsuite

JANUARY 24, 2022

Get real-time data about your key Twitter metrics using Hootsuite Analytics. Cloohawk watches your social media metrics like, well, a hawk. You can also view which users don’t follow you back and get analytics on keywords, hashtags, and URLs. Tweepsmap is an all-in-one social listening tool. Hootsuite Analytics.

Directory 145

Directory Tools HootSuite Twitter 145

Keyhole.co

DECEMBER 14, 2023

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. To scale, you must do everything you can to optimize your visibility across social networks. Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible.

Price 52

Price Hashtag Metrics Analytics 52

Hootsuite

APRIL 8, 2021

Track the right performance metrics. With your goals defined, it’s easier to identify important social media metrics to monitor. These vary for each business, but in broad terms, plan to focus on metrics related to the social funnel. If you’re using paid ads, conversion metrics also include cost per click and CPM.

Instagram 145

Instagram How To HootSuite Hashtag 145

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Is it spotless?

Examples 52

Examples Strategy Twitter Marketing 52

Sprout Social

MARCH 11, 2020

As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts.

Social Media 122

Social Media How To Metrics Analytics 122

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Harness the power of hashtags.

Strategy 125

Strategy Brands Hubspot Survey 125

Hootsuite

APRIL 2, 2020

We’ll cover how to use them most effectively to analyze and improve your social media results. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. 11 of the best social media analytics tools. Hootsuite Analytics. Video views.

Analytics 145

Analytics Social Media Tools HootSuite 145

Hootsuite

MARCH 2, 2021

Pinterest recently rolled out a platform update , including a few tweaks to metric definitions. Now, by default, metrics only show data from the original Pins you create. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly.

Analytics 145

Analytics Tools HootSuite Tips 145

agora pulse

JANUARY 21, 2020

And by having daily conversations with social media managers and marketers like you , we hear how you do business and adjust our tool accordingly. Over the past twelve months, we added new functionality to nearly all the social networks we support. Saved hashtag picker. Enter our saved hashtag picker.

Social Media Management 98

Social Media Management Social Media Tools Geotagging 98

Hootsuite

JUNE 1, 2020

Having to manage multiple social networks using different apps is time-consuming and inefficient. Fortunately, there’s no need to open multiple social apps to manage multiple social media profiles. How to manage multiple social media accounts for business. Connect each of your social network accounts.

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HootSuite Social Media How To Library 145

Hootsuite

AUGUST 13, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is social media engagement? Social media engagement is the measurement of comments, likes, and shares. Using branded hashtags. How to increase social media engagement. Stay topical.

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Engagement Social Media How To HootSuite 145

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Sometimes people like, share, and comment on your posts. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. Enter social media reporting. Share of Voice.

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Report Social Media Metrics How To 52

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Brands 83

Brands Sentiment Analysis Marketing 83

Hootsuite

NOVEMBER 18, 2015

In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Whether you Tweet once a day or 50 times a day, the social network gathers information around your messaging and your audience. hashtag clicks.

Metrics 75

Metrics Analytics Twitter Module 75

Keyhole.co

FEBRUARY 16, 2024

For that, you need to capture positive, negative, and neutral words and phrases from all comments under YouTube videos of your competitors. These may be to understand the type of content they produce to grow a YouTube channel , track engagement metrics, identify trends, research keywords, or everything at once.

Analysis 52

Analysis YouTube Tools Strategy 52

Hootsuite

JANUARY 2, 2024

What is social media growth? Social media growth is an umbrella term that includes many different types of social success. How you define social media growth depends on the most important goals and metrics for your particular organization. Keyword and hashtag searches are a good way to start your research here.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Buffer Social

OCTOBER 16, 2023

Comment Filter Enhancement Meta's new feature prioritizes comments from verified users, potentially altering engagement dynamics. Verify your Meta accounts to ensure your comments gain priority and visibility. Prepare for possible changes in engagement metrics and how it may affect your content strategy.

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News Social Media LinkedIn Avatar 75

Sprout Social

APRIL 4, 2023

One excellent way to identify brand advocates is through social listening. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. Some incentives could include running social media contests, sending company swag, or shout-outs on the company website or social media.

Brands 121

Brands ROI UGC Authentication 121

Keyhole.co

APRIL 4, 2022

Identify your top posts at a glance – Learn how engaging your profile is, its performance, and how often your videos get likes and comments. Hashtag tracking and analytics – Track top hashtags across multiple social networks in a single dashboard. Key features . Key features . Key features .

Analytics 52

Analytics Report Tools Price 52

Sprout Social

MARCH 4, 2021

blog comments ?? Here are a few reasons why content curation makes sense for your overall marketing efforts: Enhance your brand-customer relationship – Social media content curation gives you the opportunity to share user-generated content (UGC). Look at your social media metrics. Micro Conversions can be: ??

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Curation Data Content UGC 136

Hootsuite

DECEMBER 5, 2022

With over one billion monthly active users , it definitely feels like this video-based social networking platform has reached global domination status. We’ve gathered up a list of the best TikTok tips and tricks: think getting views, increasing engagement, monitoring comments and using TikTok Live. Make TikToks from comments.

Tips 117

Tips HootSuite Hashtag Trends 117

Hootsuite

MARCH 3, 2020

At first glance, social listening might seem like social media monitoring —but the two concepts actually differ in important ways. Social media monitoring is simply taking a look at metrics such as: Brand mentions. Relevant hashtags. …and collecting data about those metrics. 5 social listening tips.

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Tools Sentiment HootSuite Reddit 145