Webbiquity SMM

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 238

Advertising Social Media Strategy Authentication 238

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Here are the total followers on Stanley’s main social media accounts. Instagram: 741.7K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.

Influencer 145

Influencer Social Media Marketing How To 145

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template 80

Template Templates Social Media RFP 80

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Social Media Strategies Summit

MARCH 1, 2024

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Image source For video marketers, the upshot is a continued shift away from landscape videos, which simply don’t play nice within social media apps when viewed on mobile.

Video 229

Video Trends Marketing Mobile 229

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Pixlee

JUNE 24, 2020

A marketing report from SocialPubli.com showed that 93% of marketers are using influencer marketing. Once thought of as only a trend, influencer marketing is becoming a very profitable marketing tactic. . Find the Right Influencer & Platform. Find the Right Influencer & Platform. Embrace Micro-Influencers.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media platform.

Social Media 178

Social Media Strategy Marketing Curation 178

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Influencer 100

Influencer Brands Fashion Review 100

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 106

ROI Influencer Marketing Survey 106

agora pulse

JULY 22, 2020

Interested in expanding what your social media agency can do for your clients? Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? How to Run an Instagram Live Collaboration.

Collaboration 140

Collaboration Examples Instagram Tips 140

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. ” This multi-faceted social content strategy aligns with how modern algorithms favor creative , engaging material over blatant promotions alone.

Social Media 91

Social Media Marketing Proposal Case Study 91

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

FEBRUARY 5, 2024

Cassandra Blackburn , the Director of Diversity, Equity and Inclusion at Sprout Social points to several reasons. She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization. Collaborate with third-party DEI vendors to conduct unconscious bias training.

Social Media 111

Social Media Authentication Communities Campaign 111

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? What makes Airbnb’s social media strategy successful?

Communities 59

Communities Social Media Strategy UGC 59

Convince & Convert

OCTOBER 8, 2021

Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. One of the most effective ways to tackle this is through nano & micro-influencers. Nano & Micro-influencers for DEI Marketing. Be Small & Focused.

Influencer 163

Influencer Marketing B2B Authentication 163

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. Your brand’s Black employees will likely recommend their favorite Black creators and influencers. Some Black people are queer.

Collaboration 98

Collaboration Brands Press Release Communities 98

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

The Realtime Report

FEBRUARY 2, 2023

How to Navigate Algorithms and Maximize Engagement on Social Media By Erica Yang, CEO and Founder of Real Hype THE HOOK: Creating quality, premium content is key. Whether you’re entertaining or educating, your social post should grab attention immediately to increase chances of engagement. Cross promotion.

Engagement 91

Engagement Social Media How To Hashtag 91

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

Influencer 132

Influencer Marketing Reputation Collaboration 132

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 121

Social Media Tips HootSuite Marketing 121

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

MAY 8, 2019

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In effect, your organic reach on Facebook got severely restricted. Here are 7 effective ways to wade through Facebook’s declining organic reach. This applies to your website content as well as your social media posts.

Organization 128

Organization How To Hubspot Feed 128

Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. Not to mention the free goodies and extra perks that come with holding an influential status on social media. Before you dive in, however, keep in mind that becoming a social media influencer isn’t as easy as it looks from a distance.

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

APRIL 19, 2022

Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. We’ve seen a lot of collabs in the fashion and music space, but right now, the winner for best brand collaboration might be e.l.f. and Dunkin’ have managed to make their partnership seem organic.

Collaboration 87

Collaboration Brands Loyalty Campaign 87

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer? Table of Contents .

Influencer 133

Influencer How To Marketing Instagram 133

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Gucci x The North Face Go Beyond Traditional Influencer Marketing. We spend more than seven hours daily using the internet , including almost 2.5

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Well, now’s the time to learn!

Influencer 110

Influencer Instagram Brands Marketing 110