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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Hot the heels of having been compelled to answer questions from a Senate committee hearing on Russian interference in the US election, Twitter and Facebook have both introduced new ‘transparency’ policies, features and functions. Facebook announced it’s testing new ‘Trust Indicators’. Click here to set up a call.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

Use social data to inform intentional campaigns that align with culture Review your social media analytics and social listening data to identify ways to specialize campaigns and identify unique opportunities. Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts.

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How I Got My Job As Director Of Social Media – Step 2: Real-Life Relationships Matter

SocMed Sean

Additionally, I discussed the value of spending time outside of my “day job” exploring social networks, developing ideas about how they could be useful in business, and volunteering on the social media committee at my company. In my opinion, this experience embodies what social media is all about.

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Content demand: how to cope

Sherrilynne Starkie

The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. In a content culture, marketers create and systematize the integration of paid, owned, and earned media in collaboration with departments and functions across the organization.

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B2B Social Media Gets Intimate

Social Media Marketing

Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. The belief was that information that could be public should be transitioned to social media, but proprietary information should remain under wraps in email, on the phone and in meetings.

B2B 148
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“Oursourcing” – Typo or New Concept?

Webbiquity SMM

Along the lines of: oursourcing ( n ): collaboration between a small group of individuals inside and outside of an organization to perform a specific task for mutual benefit. The recent collaboration between me and Cheryl Burgess on the Nifty 50 Top Women on Twitter and Top Men on Twitter posts would be a small example of oursourcing.

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