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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Answers Yahoo!

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

The Pork and Beans video enlisted in familiar faces across the YouTube culture. With over 1 billion video views on YouTube per day, if you have a great video that shows your passion for the product and the right audience comes along, you can find your video in the spotlight. The video above is one of the first iPod touch commercials.

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Answers Yahoo!

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. Dean Whitney, an executive with global digital marketing agency Digitas , also taught a class at Bentley (a hip school?) RWW Daily by Email.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Reply Ruben Quinones March 5, 2010 at 1:06 am Yes, I actually met him on a spontaneous tweetup, and two years later he’s appearing my class!

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. I’m learning.