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How Seventh & Oak Cultivated a Dedicated Community

Later

Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic. I created Seventh & Oak to fill a void in the eco-friendly candle community and make a positive impact on the planet, one scent at a time.”.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Their joint marketing effort quickly resulted in a mass movement where people, predominantly women, swooped in to buy the Quenchers.

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Audience engagement: What it is and tips to improve it

Sprout Social

Curate the visuals so they signal the brand’s identity to your target audience without them ever seeing a logo or brand name. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. The hashtag should be short, unique and memorable.

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How to Get Followers on TikTok for Free: 11 Top Tips

Hootsuite

And don’t be fooled by apps that let you buy bots and fake followers. The #youdontknow TikTok challenge does this really well (and is probably why the hashtag has 237.1M Try a branded hashtag challenge. Any company can create a branded hashtag challenge which lets TikTok users create the content and do your advertising for you.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Actively gather and and curate user-generated content. See how that works?

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How to Sell on Instagram in 2022: 8 Essential Steps

Hootsuite

Every day, millions of Instagram users explore their feed looking to buy things they love. Instagram shops help you curate your brand story and showcase your products to the world. Makes it easier for users to buy directly from your website or through the built-in checkout without leaving the app. That’s where you come in!

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Social Media Tactics that Cut Through the Noise

Pixlee

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following. Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following.