Myrland Marketing

OCTOBER 4, 2018

It has everything to do with Mr. Aquila’s personal brand and how he chose to either reinforce it or damage it in order to prove a point. Observers might see one Tweet, post, update, video, or another short snippet of information that is shocking and at odds with what you have worked so hard to communicate to others as your personal brand.

Brands 49

Brands Journal Case Study Social Media 49

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Share this on Facebook.

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Share this on Facebook.

Web 2.0 100

Web 2.0 Social Capital StumbleUpon Digg 100

Convince & Convert

NOVEMBER 1, 2011

You have to keep up your Facebook. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. You’re an author. ” Brian: Right.

Klout 122

Klout Social Capital Influencer Social Graph 122

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. Another client wanted to target young single parents via Facebook which, on the surface, sounds like a good idea.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

FEBRUARY 19, 2016

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Jay: Well, I appreciate it very much.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 30, 2010

39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. The key insight is instead the fact that motivations for brand interaction are widely divergent. They are not a faceless heard. They have motivations that are specific, particular and important.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

MARCH 6, 2012

I’m sure you experience this, and you mention this in the book, is that people maybe you don’t even know are tweeting you and maybe they’re leaving a comment, and in their mind they’re building up this social capital in your bank. Really, it’s a new marketing channel. Where’d this come from?”

Klout 123

Klout Influencer Case Study Proposal 123

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. There are two strategic ramifications for this new era of content marketing. Targeted at marketing directors. But, it’s still important.

Social Media 128

Social Media Strategy Report Buy 128