Myrland Marketing

OCTOBER 4, 2018

It has everything to do with Mr. Aquila’s personal brand and how he chose to either reinforce it or damage it in order to prove a point. Observers might see one Tweet, post, update, video, or another short snippet of information that is shocking and at odds with what you have worked so hard to communicate to others as your personal brand.

Brands 49

Brands Journal Case Study Social Media 49

Twist Image

AUGUST 10, 2012

This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Not all brands are social. Community managers going everywhere and anywhere on Facebook that health nuts hang out? We may not like the ads that the brand puts out there.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Tweet This!

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

DECEMBER 7, 2009

Being the advocate for the customer and bringing everything the company does into focus around social. Share this on Facebook. Related posts: Social Media will Disrupt every Function in your Company We are at an interesting inflection point with Social Media. Why you need to build your Social Capital?

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

DECEMBER 7, 2009

Being the advocate for the customer and bringing everything the company does into focus around social. Share this on Facebook. Related posts: Social Media will Disrupt every Function in your Company We are at an interesting inflection point with Social Media. Why you need to build your Social Capital?

Web 2.0 100

Web 2.0 Social Capital StumbleUpon Digg 100

Convince & Convert

NOVEMBER 1, 2011

You have to keep up your Facebook. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. I think we take it as gospel that people’s usage of Facebook has no cap, but I can’t imagine that that’s true. You’re an author.

Klout 121

Klout Social Capital Influencer Social Graph 121

Stay N' Alive

SEPTEMBER 21, 2010

Some call this “Social Capital&# , or “ Whuffies “, being a form of currency for that Capital. Social Media: Twitter, Facebook, make this possible and the people don’t even have to know who you are. Today’s he’s a brand that even non-social media folk know and turn to for help.

Influencer 102

Influencer Social Capital Twitter Publishing 102

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. Another client wanted to target young single parents via Facebook which, on the surface, sounds like a good idea.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

FEBRUARY 19, 2016

Every 3 weeks or so I’ll have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. So if you want to engage with them on Facebook, LinkedIn, etc., you can do that.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 30, 2010

39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. The key insight is instead the fact that motivations for brand interaction are widely divergent. They are not a faceless heard. They have motivations that are specific, particular and important.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

MARCH 6, 2012

I’m sure you experience this, and you mention this in the book, is that people maybe you don’t even know are tweeting you and maybe they’re leaving a comment, and in their mind they’re building up this social capital in your bank. Then all of a sudden they ask for a withdrawal and you go, “What?

Klout 122

Klout Influencer Case Study Proposal 122

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. One podcast with very high production values is less important than ten podcasts (about different topics) with reduced production values. There is of course a limit to this logic.

Social Media 127

Social Media Strategy Report Buy 127