Social Capital Ottawa

Sherrilynne Starkie

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. This one-day conference is “must attend” for social media enthusiasts and newbies alike.

One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa.

Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure.

Sharing is how you build a Brand

Buzz Marketing for Technology

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# You need to put out a steady stream of content to build your brand. Share this on Facebook.

Brands 228

You Damage More Than Your Own Personal Brand With Bad Online Behavior

Myrland Marketing

It has everything to do with Mr. Aquila’s personal brand and how he chose to either reinforce it or damage it in order to prove a point. In Social Media, Context Is A Luxury. In the age of social and digital media, we are not always afforded the gift of context when we post.

Ottawa’s Capital City News

Sherrilynne Starkie

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. 1 brand. My social capital in Ottawa. VISIT MY FACEBOOK PAGE.

News 316

Marketing Is Dead

Twist Image

This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Not all brands are social. Community managers going everywhere and anywhere on Facebook that health nuts hang out? There are other angles (direct response, engagement, brand narrative, etc.),

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Share this on Facebook.

Link Love Monthly: Best of January 2010

SocialFish

Here’s my monthly selection of links to some of the most interesting posts that I’ve read and shared over the last 30 days – about social media in general, of course, but also about associations, systems thinking, community building, good case studies, tool tips, social media in other industries, whatever. How to Let Twitter be Your Brand’s Resume with Widgets (Louis Gray). Essential Social Media Connections For Your Blog (John Haydon). Art of Social.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Share this on Facebook.

How do I get People to Interact and Build Lasting Relationships?

Stay N' Alive

Some call this “Social Capital&# , or “ Whuffies “, being a form of currency for that Capital. Social Media: Twitter, Facebook, make this possible and the people don’t even have to know who you are. He also offered to let me write a post about Facebook on his blog, since I had just published my first book with Jason Alba (which you can read here ).

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Share this on Facebook.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web.

Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

You have to keep up your Facebook. It was a fantastic illustration that you have in the book that shows your own personal media usage habits and the channels across the social Web that you used a few years ago versus the ones that you use now.

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Klout and the Reality of Return on Influence

Convince & Convert

There was a reason why nobody in social media has written a book about the nature of influence. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.” I think in many ways the social web really amplifies personality.

Klout 122

Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

Every 3 weeks or so I’ll have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. So if you want to engage with them on Facebook, LinkedIn, etc.,

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why You Should Use a Content Rationale Report June 28th, 2010 |Written By: Jay Baer | View Comments Tweet Little is the new big.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. After the socially awkward embracing is done, invite both groups in during the creative process. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. I think the one question about who holds the brand may be missed though.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Treating Your Fans Like Cattle June 30th, 2010 |Written By: Jay Baer | View Comments Tweet Email ain’t dead yet. Just fun and friendly and well, social.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Until executives move beyond the notion that social media is somehow for the rabble, and not for them – that somehow they are too old, too non-techie, too erudite to utilize something as juvenile as Twitter (which evokes the manic texting of their junior high-aged daughters), we’re never going to see full (or even majority) social media adoption in corporations.