Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Koka Sexton

OCTOBER 3, 2008

You’re a minority on Social Networks, but why? How NOT to use your Social Media Marketing Manager! Potter grinned ear to ear when she received this ridiculous question from this ignorant godparent. I love the last paragraph of Mrs. Potters response to the question, Ryan Kazinec’s last blog post. Are you over the age of 36?

CoTweet 40

CoTweet CoTweet Foursquare WordPress 40

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. link] Patrick Good stuff Jay. link] Patrick Good stuff Jay.

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Social Media Strategy CoTweet CoTweet 122

Koka Sexton

NOVEMBER 1, 2008

¬ ShellMedia #3577 March 12th, 2009 at 10:02 am Wow, wish I saw this post last night before I wasted an hour creating about 15 accounts over a few of the social networks. How NOT to use your Social Media Marketing Manager! Leave a comment! Use get_bookmarks() instead.

Social Media 40

Social Media CoTweet CoTweet Foursquare 40

Koka Sexton

NOVEMBER 1, 2008

¬ ShellMedia #3577 March 12th, 2009 at 10:02 am Wow, wish I saw this post last night before I wasted an hour creating about 15 accounts over a few of the social networks. How NOT to use your Social Media Marketing Manager! Leave a comment! Use get_bookmarks() instead.

Social Media 40

Social Media CoTweet CoTweet Foursquare 40

Koka Sexton

APRIL 13, 2010

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. How NOT to use your Social Media Marketing Manager! Leave a comment! Use get_bookmarks() instead.

Foursquare 51

Foursquare Badge iPhone Applications 51

Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth! The whole web 2.0

List 85

List Social Media StumbleUpon Blogosphere 85

Koka Sexton

APRIL 13, 2010

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. How NOT to use your Social Media Marketing Manager! Leave a comment! Use get_bookmarks() instead.

Foursquare 40

Foursquare Badge iPhone Applications 40

Koka Sexton

DECEMBER 20, 2009

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging.

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Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

FEBRUARY 18, 2009

Facebook is a great place to be, but as for many social networks you have to stay updated on the terms of use. How NOT to use your Social Media Marketing Manager! ¬ Pawlett Predators FC #5210 January 14th, 2010 at 6:19 am So stange that you can not find posts on the internet as good this. Use get_bookmarks() instead.

Facebook 45

Facebook Foursquare WordPress CoTweet 45

Koka Sexton

OCTOBER 10, 2008

Author: Koka Sexton Comments: 3 comments Date: 10 Oct 2008 Categories: Geek Break , Social Media Tags: admins , Blog , followers , fun_people , geek , geek_break , marketing , MMO , paying_attention , rewarding_effort , search_engine_results , socialmedia , social_media , StumbleUpon There are 3 comments. Leave a comment!

StumbleUpon 40

StumbleUpon Foursquare WordPress CoTweet 40

Koka Sexton

OCTOBER 10, 2008

Author: Koka Sexton Comments: 3 comments Date: 10 Oct 2008 Categories: Geek Break , Social Media Tags: admins , Blog , followers , fun_people , geek , geek_break , marketing , MMO , paying_attention , rewarding_effort , search_engine_results , socialmedia , social_media , StumbleUpon There are 3 comments. Leave a comment!

StumbleUpon 40

StumbleUpon Foursquare WordPress CoTweet 40

Koka Sexton

DECEMBER 1, 2008

Social Media brought the game to the next level. I want to highlight on one Social Networking site that has been very helpful in getting me new visitors and show you some results. How NOT to use your Social Media Marketing Manager! StumbleUpon is off the hook! I started actively using StumbleUpon (SU) about a month ago.

StumbleUpon 53

StumbleUpon WordPress Foursquare Hosting 53

Koka Sexton

JANUARY 8, 2009

Is Network Marketing For You ¬ StaffBytes - A Roadmap for the Recruiting Industry » Blog Archive » Twitter Video Tutorial: Tap into an Emerging Social Networking Community #350 May 21st, 2008 at 12:51 am [.] How NOT to use your Social Media Marketing Manager! Drop by if you want to chat; [link] neil.

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Badge WordPress SMS OpenID 76

Koka Sexton

MAY 22, 2008

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along. How NOT to use your Social Media Marketing Manager!

StumbleUpon 40

StumbleUpon Marketing iPhone Fashion 40

Mindjumpers

OCTOBER 24, 2011

Tweet What do customers value in your brand and how do you meet those expectations? This is a question that all strategists encounter while designing their messaging, and social media is no exception here. To understand this, we must know that 41% of Twitter users followed a brand only to unfollow them shortly thereafter.

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Study Social CRM CoTweet CoTweet 187

Convince & Convert

AUGUST 10, 2010

McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Of course not.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. If someone asks a question in a social space, make sure you have an expert on hand that can answer the question if it gets too technical for the day-to-day social listener.

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Social Media Consultant Strategy Organization 141

Webbiquity SMM

SEPTEMBER 15, 2010

For example, (at last check) in the social networks category , three times as many (67 to 22) people loved ecademy as hated it, while more than twice as many (18,163 to 8,632) hated Facebook as loved it (not that Zuckerberg is terribly worried). 5 Free B2B Marketing Tools by Modern B2B Marketing. Share this on Technorati. Tweet This!

Tools 188

Tools Social Media Radian6 CoTweet 188

Kikolani

SEPTEMBER 24, 2010

How to customize a branded Paypal checkout – great tutorial for anyone selling products or services via Paypal. Find out what your visitors are asking using Webmaster Tools – Social Media / Social Networking. 5 underused Twitter clients – beyond Tweetdeck, CoTweet, and HootSuite.

Mashup 121

Mashup Resources Engineering Communities 121

Kikolani

MAY 21, 2010

Social media in the workplace (common sense rules). The ultimate personal branding exercise + giving up center stage for it. Roundup of 20 effective branded Facebook pages (aka, ones you want to model your pages after). Social media snapshot – are you just showing up or actually making an impact on social media.

Mashup 144

Mashup Resources WordPress Exercises 144

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Strategy Consultant Publishing 119

Viper Chill

JANUARY 4, 2010

Now that we’re beginning a New Year, many people (myself included) feel like they are able to wipe the slate clean and try a ‘fresh start’ or a new strategy for a brand new year. I only thought of the term “brand base&# recently so that’s probably why you haven’t heard of it. Why Build a Brand Base?

Netvibes 73

Netvibes Tweetdeck Google Reader Module 73

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Social Media Marketing

JULY 31, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web. Industry The History of Social Networking takes us on a journey that begins in the days of the Bulletin Board System. That doesn''t mean a brand has to jump in.

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Social Media Embedding CoTweet CoTweet 166

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. We just did it voluntarily. And for what?

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Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. I hope that we continue down this path, and focus more on the social, and less on the “media&#. Largely, it didn’t happen. Chris is incredibly kind and approachable.

Social Media 127

Social Media Strategy Conference Eventful 127

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Starbucks: Inflation and Devaluation of a Brand Pedophile Proof Chat Rooms?: Scientific American socialADDICT blog – Social Marketing, Web 2.0 OGyHoy7lbcag2mj8fmcT4G5m_500.jpg

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Starbucks: Inflation and Devaluation of a Brand Pedophile Proof Chat Rooms?: Scientific American socialADDICT blog – Social Marketing, Web 2.0 OGyHoy7lbcag2mj8fmcT4G5m_500.jpg

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49