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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 10 of the key findings from the report. Budgets are growing.

Research 263
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter? This social listening tool includes sentiment analysis and visual reporting.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. Brand Keywords: This custom search helps you keep track of relevant Twitter/X discussions, even if users don’t tag your brand directly or use specific hashtags.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Customer-centric strategies.

Sentiment 142
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Agorapulse’s Twitter reporting functionality is excellent.

Analytics 204
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. For example, you may discover increased comments for a particular campaign.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. The platform also doesn’t allow you to customize social media performance reports.