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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257
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Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307
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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Facebook Lexicon. Monitor This. Twitter Search. UberTwitter. Boardtracker. BoardReader. Social Media. Technorati. Social Mention. Who’s Talking.

Trendrr 267
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Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

Tags: Blog Facebook Monitoring Search Marketing Social Media Marketing Tools and Resources brand monitoring monitoring tools SEO Twitter twitter for business.

Newsvine 307
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5 Ways to Battle Social Media Stump

Harp Interactive

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. Monitoring is Essential. How do I get followers?

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BP Facebook Sentiment

Firebelly

| Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Chad Richards is the Social Program Manager at Firebelly Marketing.

Sentiment 161
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Ball Memorial Hospital's Facebook Nightmare

Firebelly

The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well.

Facebook 216