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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Salesforce use animation in their digital marketing to great effect. Animation and apps go hand in hand.

Airlines 210
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The Shape-Shifting Reality Of Shopping

Twist Image

One of the five major movements that have changed brands forever (that corporation are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete , is the notion of the one screen world. business book. business book. Welcome to the one screen world of shopping. attribution. cash registers.

comScore 101
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Google's Third Wave Of Innovation

Twist Image

If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. Ushering in the era of performance-based advertising, they nurtured search engine marketing into becoming one of the most effective forms of direct-response advertising.

Google 92
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Are Snapchat Stories Still Relevant?

Ignite Social Media

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. Not only does it tell you the address of the business but can also include menus, reviews, how to make a reservation and even the option to book a ride.

comScore 111
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Why Mobile Content Strategy is Important to PR

Proactive Report

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. 15 percent read a book.

Mobile 80
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Search Engine Optimization Horror Story Contest Launched

Bill Hartzer

The first twenty submissions will receive a copy of “The Unfair Advantage Book on Winning the Search Engine Wars” for $1. That book also comes with a three month membership to SearchEngineNews.com and access to the Planet Ocean “Site Strength Indicator tool”. Andy Beal, Marketing Pilgrim. Lee Odden, Top Rank Marketing.

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Building Your Personal Brand with Pinterest

Kikolani

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Across the U.S. Establish your passion in the industry first.

Brands 118