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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Salesforce use animation in their digital marketing to great effect. Animation and apps go hand in hand.

Airlines 210
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Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Internet marketers, PR pros, tech journalists, etc.),

Google 177
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Some Perspectives on Pinterest

Social Media Marketing

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. There are some good resources out there with a number of great examples for businesses.

Apparel 167
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TweetChats #socialmedia

Diva Marketing Blog

Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. The focus this week was on the "hidden demographics" of social media like bebe boomers, women etc. Title: Deciding the “now what” and the “who with” of social media in your company. here are my take of the highlights.

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Which Social Platform Is Right for Your Next Video Campaign?

Convince & Convert

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. Some marketers may think, “I’ll just post my videos on all the networks. The post Which Social Platform Is Right for Your Next Video Campaign? Wordstream ].

Platform 150
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Why Mobile Content Strategy is Important to PR

Proactive Report

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. 15 percent read a book.

Mobile 80
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?