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Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Internet marketers, PR pros, tech journalists, etc.), Like this post?

Google 177
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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Videos in universal search results have a 41% higher click-through rate than plain text results. Like this post?

Airlines 210
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Some Perspectives on Pinterest

Social Media Marketing

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features.

Apparel 167
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TweetChats #socialmedia

Diva Marketing Blog

What demographics are most powerful in each of the top social networks? Which demographics are most overlooked, ignored, or taken for granted, in the top tier social networks? With the increase of social media usage, which demographics will drive innovation in social networking?

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Why Mobile Content Strategy is Important to PR

Proactive Report

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. 15 percent read a book.

Mobile 80
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Which Social Platform Is Right for Your Next Video Campaign?

Convince & Convert

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. LinkedIn is home to professionals and better B2B targeting, but users spend less time on the site than other social networks. Wordstream ]. Its user base is evenly male and female.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.