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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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Social Media Chat Tuesday, July 21st

Adam Cohen

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201
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Live cross-platform mobile gaming arrives

The Way of the Web

Social networks don’t make students dumb → Live cross-platform mobile gaming arrives July 16th, 2010 · View Comments The idea of gaming with all your friends regardless of which console they use is fairly unusual, even today, but it’s already a reality in the mobile games market.

Mobile 28
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Interested in mobile or internet privacy and security?

The Way of the Web

Web Strategy Wikinomics Rankings ← Why ‘journalists’ might need the likes of Wikileaks Nokia developers, Absolute Radio and the N8 → Interested in mobile or internet privacy and security? Plus a lot of debate and discussion about how companies and governments can improve security, or nations investing in cyberwarfare.

Privacy 31
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HTML5 and a new mobile app from Absolute Radio

The Way of the Web

Disclosure: I work for Absolute Radio as Digital Marketing Manager.) M-Publishing , June 1, London (Hosting a round table on mobile publishing). So come chat if you spot me… Tags: Mobile Applications · absolute radio · mobile blog comments powered by Disqus Blog Partners:

Mobile 29
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Marketing Week Live – pre-event for bloggers

The Way of the Web

Marketing Week Live – pre-event for bloggers June 18th, 2010 · View Comments So last night I took advantage of a very kind invitation by Marketing Week to come along to a pre-conference meet-up for bloggers. Marketing Week Live takes place on June 29th-30th at Olympia in London, and it’s free to register.

Blogger 31