Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? – [link] [link] Merry Ann Moore Very useful for getting clarity: Is Your Social Strategy Proactive or Reactive?

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Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 28, 2010

I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion. I'd suspect these businesses are happy to refer people to Mike in return. I'd suspect these businesses are happy to refer people to Mike in return.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 6, 2010

On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. And great example about the eyeglasses.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important.

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Social Media Content Analysis Sports 120

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Send it out to existing customers via email, so they can refer fence-sitters to it.

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FAQ Content Consultant Social Media 139

Convince & Convert

MARCH 23, 2010

Nothing turns a new reader off more than name dropping and 'Inside Baseball&# speak especially when they have no clue who or what you are referring too. And many of us in the social media space are guilty of that particular sin. That would be a fun discussion, right? link] jaybaer So very true. Excellent point.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

MAY 26, 2010

Now for more coffee. Do you have a hammer strategy or a strategy for construction – be it tearing down or building up? Hopefully most of us on this site are past the “how Twitter / Facebook / Flickr / YouTube… works,&# and have progressed to “how to make Twitter / Facebook / Flickr / YouTube…work for you&# section.

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Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

link] Social Media Strategy | Afrinnovator.com [.] link] Crushing the Myth of B2B Social Media [.] in social media? Creating and calibrating a social media strategy for any company should follow the same process. Your customers are already [.] But those differences are at the tactics layer, not the strategy layer.

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Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

This is very helpful for my future reference. What content lessons do you take away from these results? I’m sure there’s patterns I’ve missed. 1 (Danny Brown) Tagged as: blogging , blogs , content creation , content marketing , Convince and Convert , cotent lessons , headline writing Did you enjoy this blog post?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this?

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 21, 2010

I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. RT @jaybaer: Not sure which social media tools to use?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B.

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Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 15, 2010

It’s so obvious if you know the basis for social media. I’m keeping this as a reference. Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. Focus on the people. Thanks for sharing.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The one-liners I read daily are references to websites, conferences, fixes for technical problems. I love Twitter. It enriches my life every day. I'm not even going to try.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 8, 2010

I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. I'm going to reference this post in my blog. And MiFi is soooo much better than USB dongle. Surprised it hasn't taken off more yet.

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iPad Content iPhone Wireless 137

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. I'm not saying I'd provide him with free pizza for life and a carton of Lucky Strikes (Mad Men reference), but I wouldn't pee all over him either. That’s step 1.

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Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. link] Mark Levy Great list Jay. Just a thought!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Either way, the implications for Kurrently and the real-time Web are profound. As Gilbert pointed out, our own intersection is a good example.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Thoughtful post via @jaybaer w/ @ExactTarget research [link] RT @JasonFalls #B2B [link] Justin “Customers follow you on Twitter not to be informed, but to be interacted with.&# Well said, and I completely agree.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 30, 2010

VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. If not, a person who will refer you to potential customers. They also challenged party-goers to dress in Mad Men themed costumes. It was lots of fun and they got a lot of buzz.

Social Media 129

Social Media Strategy Automotive SEO 129

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 202

Social Media Tools Strategy Tips 202

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. It’s funny how you reference the shortcomings of social media.

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Social Media Strategy Consultant Social CRM 155

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. All rights reserved.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

JUNE 23, 2010

I believe you were referring to this as well, but just wanted to share my thoughts on the notion of all ideas being 'equal' They enter a 'free' construct that allows it to be recognized.

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Crowdsourcing Social Media Strategy Construction 122