Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket.

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 297

B2B Trends Analysis Marketing 297

Webbiquity SMM

JANUARY 9, 2013

How can your organization utilize social networking principals and tools to improve operations across departments? Brad Smith contends that marketers should ignore best practices, competitors, popular platforms and the like, and instead find and capitalize on untapped and underutilized tactics and opportunities.

Strategy 191

Strategy Marketing B2B Exercises 191

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. He also lists several tools to help track and monitor your brand reputation online. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And which tool works best for that? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. billion by 2014.

Research 212

Research Social Media B2B Marketing 212

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 191

Statistics Research Social Media B2B 191

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers.

Social Media 118

Social Media Adwords B2B Brands 118

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent.

Platform 104

Platform Content B2B Education 104

Webbiquity SMM

NOVEMBER 12, 2013

Which emerging platforms are essential (or even worth investigating)? How does social media use differ in B2B vs. B2C companies? 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent.

Statistics 229

Statistics Social Media B2B Journal 229

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog, Social Blogging Tracker , covers blogging, Facebook, and Twitter tools and tips. 9 Online Tools to Design Your Gadget Skin. Follow her @z3olyte on Twitter. Dana Lookadoo.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2009

If you have the mindset to make Facebook a professional tool, you certainly can turn it into one. 7 Ways to Use StumbleUpon as a Discovery Tool (Dipping into the Blogpond): One of the most important elements of StumbleUpon discovery is one that nobody talks about (and one I intended to write about awhile ago). Rae explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JUNE 12, 2013

Content marketers should develop a plan to promote their content in a unique, platform-native way across all of these assets. Most direct marketing advertisement methods (paid search, etc.) In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? won’t show up in keyword research tools)? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). 500 companies use at least one major social media platform. Rapidly growing companies? Marketers aren’t like ordinary people. (A

Statistics 217

Statistics Social Media B2B SEO 217

Convince & Convert

MAY 10, 2012

So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. So mobile devices are on track to be the dominant email platform over desktops and laptops by the end of this year. So we’ve learned how to search differently. There’s a long report.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ). Marketingeasy ).

Statistics 206

Statistics Social Media B2B Marketing 206

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ). Marketingeasy ).

Statistics 200

Statistics Social Media B2B Marketing 200

Webbiquity SMM

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? B2B Social Media Marketing Statistics.

Research 192

Research Social Media B2B Statistics 192

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media Toolkit (Michael Fruchter): Michael Fruchter writes a great post about the tools you should be using in order to get the most out of social media involvement. Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Paid search ads, however, still outperform both. 85% of B2B journalists are on Facebook. Or that 73% of U.S.

Statistics 222

Statistics Research Social Media B2B 222