How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.

B2B 103

5 Ways Boring B2B Brands Can Kill It With Content

Convince & Convert

B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.

B2B 51

Trending Sources

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant.

B2B 142

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

B2B 61

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. Explode Your B2B Blog Traffic. The increase happened immediately when our blog was submitted – and selected – to be included in several blogging communities.

B2B 56

Social Media and B2B – How To Gain Awesome Leads

SocialFish

———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore.

B2B 63

Understanding B2B Online Reviews

SocialFish

Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire.

Social Media is Key to B2B Content Marketing [Report]

Pamorama

91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. But many are uncertain about how to successfully employ the many tactics available to them.

B2B 125

Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Guest post by Brooke Cade.

B2B 54

How to Translate B2B Best Practices Into B2C Marketing Strategy

Convince & Convert

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. While that’s not a bad thing, most marketers tend to focus more on the difference than the uniting coin—and they can miss out on some valuable lessons by doing so.

B2B 41

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

B2B 82

The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity SMM

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. But it doesnt have to be that way. Google+ is all about visibility , exponentially so when it comes to B2B campaigning.

B2B 153

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. How to Market like a Musician.

B2B 84

How to Create Customer Personas for Your B2B Marketing

Convince & Convert

Companies came to her frustrated that their websites, which were just a copy of their company brochure slapped up online, weren’t getting any traction. Ardath began helping brands revise their content to actually speak to their customers. It’s All About the Customer.

B2B 39

How to Use LinkedIn Ads to Find B2B Leads

agora pulse

Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the world’s largest professional network which is the ideal pool to find your target audience when dealing with the business to business market. Select Your Desired B2B Audience.

B2B 27

How to Uncover a B2B Brand Voice That Isn’t Boring

Convince & Convert

The B2B world can feel quite stiff sometimes. And while we all technically know that it doesn’t have to be that way, we find ourselves defaulting to that stiffness within our marketing, over and over again. Because even if we do want to be fun, we still need to be professional.

B2B 39

How to Leverage Facebook in Your B2B Public Relations

Meltwater

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

Best Practices in B2B Retargeting

SocialFish

It’s clear that retargeting as a marketing practice is here to stay. Reaching out through social media to past visitors on the sites that they normally visit each day has proved to be an essential way to bring them back while increasing the opportunity for a sale.

B2B 56

Using YouTube for B2B

SocialFish

With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. The site’s content ranges from official music videos to homemade cat clips, with so much in between. How-to Tutorials.

How to Present Your B2B Social Media Planning Deck

Simply Measured

Are you struggling to organize your big, juicy, strategic plans into one presentation deck? Let’s break it down to the essentials: the key components of an effective deck that positions you and your department best, and makes your requests clear.

FAQ 25

Social Media Crisis Management for B2B

SocialFish

Plus, while you might not sell to the general public, your customers might, and in this interconnected society that we live in, social media matters. Before any crisis can even happen, gather a team of people together to develop a social media strategy that fits your company and industry.

B2B 119

Why Social Media Matters for B2B Vendors

Webbiquity SMM

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. 65% of journalists use social media to conduct research for stories. •

B2B 75

Top B2B Instagram Feeds You Should Follow Today

Visually SM

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 132

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. How can you leverage these experiences in your business?

B2B 59

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

Meltwater

B2B content marketing without visual content has become the ignored stepchild of content marketing. It… Read More. Blog Content Marketing

B2B 24

How to Measure Content Marketing Success

Webbiquity SMM

With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g.,

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? B2B social media is huge and we have proof. B2B Social Media Media

B2B 76

How to Create Your B2B Dream Team

Convince & Convert

If you’re a B2B company, then you know just how important your people are to your company’s success. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. highlight to tweet).

Team 19

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. It really doesn’t matter how important your white paper is. So how do you get your stuff noticed?

Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. But to what end? The Truth About How Content Converts.

How to Combine Social Media and B2B Marketing Automation

Convince & Convert

When you are a B2B company with a product that has an extended buying cycle, it can be difficult to know how and when to engage with your clients through social media. How engaging with a single-item purchaser can lead to a major corporate contract.

How to Get More Blog Traffic – Real World Data

Webbiquity SMM

How to get it? So where does blog traffic come from, and how does this change over time? This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs.

How to Reap the Revenue Rewards of Smarketing

Convince & Convert

In most companies – especially B2B firms – sales and marketing don’t get along. Yet, they are required to work together to accomplish company-wide objectives. highlight to tweet). But it doesn’t have to be this way. highlight to tweet).

How to Learn Social Media Marketing: 15 Blogs for Beginners

Pamorama

The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Are you blogging, Facebooking, tweeting, or pinning?

How to Engage Clients in Your B2B Public Relations

Meltwater

Nothing improves B2B public relations like a happy customer’s voice. Whether it’s a recorded interview… Read More.

B2B 15

A Strong Foundation For B2B Marketing

Twist Image

I do not believe that there is a huge difference anymore, when it comes to marketing. B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). Yes, speaking to consumers against very specific individuals within an organization is different. So, how are B2B marketers doing these days?

B2B 25

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. The best way to prevent agency angst is to select the right agency to begin with. Here are 25 selection criteria to help you do this.

How To 141

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a guest post by Harrison Jones.

How To 146

How to Make Your Organization Seem More Human

SocialFish

You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. So, do your members know who to contact with questions and concerns? Express how much your customers matter.

Content Marketing: How to Measure Its Effectiveness [Infographic]

Pamorama

Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Brands must provide a steady stream of articles, photos, videos, and other resources to demonstrate their relevancy and bring in new customers.