Trending Sources

Three Myths and Facts About Using Data in B2B Marketing

Spin Sucks

There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects. Bob Murphy looks to dispel some common myths about the uses and misuses of data in B2B marketing.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. As a B2B company, your customers know the angles, and they know the game.

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5 Ways Boring B2B Brands Can Kill It With Content

Convince & Convert

B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing. Social Media Strategy 3M b2b marketing GE how to make b2b sexy humanize your brand ISS Social Media Marketing storytelling visual storytelling

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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Turning Passive Audiences into Brand Evangelists

Spin Sucks

If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing? Three Myths and Facts About Using Data in B2B Marketing. Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.

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Social Media and B2B – How To Gain Awesome Leads

SocialFish

———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. Choosing what to write about. The first step in our equation is just choosing what to publish on your website.

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Understanding B2B Online Reviews

SocialFish

Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. One of the methods potential B2B customers use for researching a purchase or service is through online reviews.

How to Leverage Facebook in Your B2B Public Relations

Meltwater

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

Social Media is Key to B2B Content Marketing [Report]

Pamorama

91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. But many are uncertain about how to successfully employ the many tactics available to them. This is the first in a series of posts about how to use content to market online and via social media.

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Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. One key to sound business use of social media is empathy. First, take time to understand your customers.

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How to Translate B2B Best Practices Into B2C Marketing Strategy

Convince & Convert

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. While that’s not a bad thing, most marketers tend to focus more on the difference than the uniting coin—and they can miss out on some valuable lessons by doing so. One obvious reason is that the B2C lead life cycle is rarely as persistent and long as the B2B cycle.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It’s a low-commitment, low-risk way to check you out. Image credit: BundlePost.

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Five Steps for a B2B Social Media Marketing Strategy

SocialFish

Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. Put One Person in Charge.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity SMM

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. But it doesnt have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. He is very excited to contribute to Webbiquity.

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How to Create Customer Personas for Your B2B Marketing

Convince & Convert

Companies came to her frustrated that their websites, which were just a copy of their company brochure slapped up online, weren’t getting any traction. Ardath began helping brands revise their content to actually speak to their customers. Sure enough, they started to see change happen. Why your personas are critical to the complex B2B sell. Who cares?

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How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

Meltwater

B2B content marketing without visual content has become the ignored stepchild of content marketing. It… Read More. Blog Content Marketing

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How to Uncover a B2B Brand Voice That Isn’t Boring

Convince & Convert

The B2B world can feel quite stiff sometimes. And while we all technically know that it doesn’t have to be that way, we find ourselves defaulting to that stiffness within our marketing, over and over again. Because even if we do want to be fun, we still need to be professional. We figure it’s best to play it safe. Would that be interesting to anybody?”.

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How to Use LinkedIn Ads to Find B2B Leads

agora pulse

Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the world’s largest professional network which is the ideal pool to find your target audience when dealing with the business to business market. LinkedIn B2B leads can be found using LinkedIn’s targeted self-service ad center. Select Your Desired B2B Audience.

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Best Practices in B2B Retargeting

SocialFish

It’s clear that retargeting as a marketing practice is here to stay. Reaching out through social media to past visitors on the sites that they normally visit each day has proved to be an essential way to bring them back while increasing the opportunity for a sale. What about business to business marketers? Cater to this in your B2B retargeting campaign.

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How to Present Your B2B Social Media Planning Deck

Simply Measured

Are you struggling to organize your big, juicy, strategic plans into one presentation deck? Let’s break it down to the essentials: the key components of an effective deck that positions you and your department best, and makes your requests clear. Starting your presentation with the data gives you a sense of authority, and a place to suggest improvement from. Email sends.

Using YouTube for B2B

SocialFish

With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. The site’s content ranges from official music videos to homemade cat clips, with so much in between. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well.

Social Media Crisis Management for B2B

SocialFish

Plus, while you might not sell to the general public, your customers might, and in this interconnected society that we live in, social media matters. Before any crisis can even happen, gather a team of people together to develop a social media strategy that fits your company and industry. Brainstorm every possibility of what could happen, no matter how far-fetched it might seem.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. They expect vendors to use it as well.

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8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. How can you leverage these experiences in your business? Here are some ideas: Give a virtual tour of your facilities to help people understand where your products come from.

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How to Measure Content Marketing Success

Webbiquity SMM

With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g., ” but also “how are we doing compared to our competitors?”

How to Create Your B2B Dream Team

Convince & Convert

If you’re a B2B company, then you know just how important your people are to your company’s success. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. You need to build the best team you can, or risk it all by having mediocre talent reflect poorly on your brand. highlight to tweet). case study.

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic.

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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. But to what end?

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. It really doesn’t matter how important your white paper is. Getting found by Google is one of the top ways to get your white paper noticed. So how do you get your stuff noticed? and more.

How to Engage Clients in Your B2B Public Relations

Meltwater

Nothing improves B2B public relations like a happy customer’s voice. Whether it’s a recorded interview… Read More.

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How to Combine Social Media and B2B Marketing Automation

Convince & Convert

When you are a B2B company with a product that has an extended buying cycle, it can be difficult to know how and when to engage with your clients through social media. This frees up your marketing team to focus on using social media for its intended purpose: building those one-on-one personal relationships with your customers. Divide and Conquer. In This Episode.

How to Reap the Revenue Rewards of Smarketing

Convince & Convert

In most companies – especially B2B firms – sales and marketing don’t get along. Yet, they are required to work together to accomplish company-wide objectives. It’s not always pleasant, according to the Corporate Executive Board: 87% of the terms sales and marketing use to describe each other are negative. highlight to tweet).

Top B2B Instagram Feeds You Should Follow Today

Visually SM

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. A throwback to Monday, our busiest day in history, from @sarahfreemark in Ottawa.

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How to Make Your Organization Seem More Human

SocialFish

You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. So, do your members know who to contact with questions and concerns? How do you feel when you dial an 800 number and have to talk to a robot for 20 minutes to get a partial answer to your question?

How to Learn Social Media Marketing: 15 Blogs for Beginners

Pamorama

The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Click To Tweet - Powered By CoSchedule It turns off people in droves and it isn’t a viable way to get results. Are you blogging, Facebooking, tweeting, or pinning?

A Strong Foundation For B2B Marketing

Twist Image

I do not believe that there is a huge difference anymore, when it comes to marketing. B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). Yes, speaking to consumers against very specific individuals within an organization is different. Still the channels and opportunities (the ability to tell, sell and embody a new story) are closer than they have ever been. b2b marketer.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. The best way to prevent agency angst is to select the right agency to begin with. Here are 25 selection criteria to help you do this. I’ll do my best to be objective; my guidelines should apply to just about every type of business.

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How to Get More Blog Traffic – Real World Data

Webbiquity SMM

How to get it? So where does blog traffic come from, and how does this change over time? This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Six conclusions that can be drawn from this graph: It takes time to build a blog audience. Every blogger wants more traffic.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Geo Redirects.

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