Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in?

B2B 118

B2B Social Media Management Apple YouTube 118

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

B2B 136

B2B Social Media Strategy LinkedIn 136

Webbiquity SMM

MAY 9, 2023

Alignment with Business Objectives: Social media marketing goals should align with your overall business objectives. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement.

Social Media 267

Social Media Tips Marketing HootSuite 267

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Oktopost

SEPTEMBER 18, 2018

From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019.

Social Networking 123

Social Networking Video B2B How To 123

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. What are the big-picture benefits of B2B social listening?

B2B 103

B2B How To Sentiment Reddit 103

Webbiquity SMM

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. .'” 18 Facebook Stats and Facts. Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Catch all episodes here.

Data 118

Data Engagement Hubspot B2B 118

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Hashtag 100

Hashtag Analytics LinkedIn Content 100

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. In fact, those that can make it just halfway through the course can sometimes advance to the next round, based simply on how difficult the course can be. The same holds true for B2B marketers. It used to not be like this. It’s average. Engagement?

B2B 100

B2B Conversation Social Media Strategy 100

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform? Email this to a friend?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Webbiquity SMM

MARCH 28, 2011

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

B2B 190

B2B Social Media Comparison Discount 190

Hootsuite

APRIL 29, 2020

In this article we explain how to create a social media schedule. Then, we share an easy-to-customize social media posting schedule template. Finally, we walk you through exactly how to schedule social media posts. How to create a social media posting schedule in 5 easy steps. 10:45 a.m., 12:45 p.m.,

Template 145

Template Templates Social Media Tools 145

Oktopost

NOVEMBER 12, 2020

We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.

LinkedIn 129

LinkedIn Products B2B Review 129

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Influencer 62

Influencer Report B2B ROI 62

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. How to promote your employee. How to measure engagement on an employee spotlight. How to promote your employee. How to measure engagement on an employee spotlight. Quick Jump.

Social Media 109

Social Media How To B2B LinkedIn 109

Oktopost

JANUARY 10, 2022

Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

B2B 206

B2B Social Media Marketing Sample 206

Keyhole.co

SEPTEMBER 20, 2023

Simply put, online brand reputation is how your audience sees your business and talks about it on the internet. However, while it affects both B2B and B2C industries, the dynamics differ. Businesses are more likely to work through challenges with their B2B partner if they see long-term value.

Reputation 59

Reputation Brands Construction How To 59

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. For B2B buyers, they’re likely to be on LinkedIn primarily.

Examples 136

Examples B2B ROI Analytics 136

Convince & Convert

APRIL 25, 2014

This begs the question: is social media, in its current incarnation, serving the senior population? Some social networks, notably Twitter, are particularly inscrutable for new users, whereas others are more intuitive.

Communities 134

Communities B2B How To Forums 134

Pam Moore

JUNE 24, 2020

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). SoundCloud.

Template 78

Template Templates Avatar How To 78

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Podcast with more in depth training on Audience Marketing and how to get started.

Template 78

Template Templates How To Training 78

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Webbiquity SMM

AUGUST 23, 2011

How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

JUNE 20, 2019

Social Media Freedom. In the early days of social networks, some organizations banned the use of social platforms like LinkedIn during working hours, viewing it as a time-wasting distraction. Recognizing the business value of social media, most companies have discarded such bans.

LinkedIn 166

LinkedIn Brands How To Training 166

Pam Moore

OCTOBER 6, 2016

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. How to make sure you are not seen as self serving and bragging about yourself 24/7. How to establish thought leadership by serving your audience true value consistently. episode 98).

Social Media 167

Social Media How To B2B Authentication 167

Webbiquity SMM

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player.

How To 167

How To B2B Social Networking Apple 167

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Pam Moore

SEPTEMBER 18, 2017

Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Want to learn how we do it?

Content 162

Content Training How To ROI 162

Pam Moore

FEBRUARY 21, 2017

It is literally jam packed with the exact sizes you need to use for all of the top social networks including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and more! We also created and are sharing with you Adobe Photoshop templates for all of the top social networks, also sized perfectly for you to start using today!

Template 167

Template Templates Social Media Social Networking 167

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. Any large event can be searched for and discussed using specific hashtags on social networks. Social networks are inherently very messy.

Hashtag 78

Hashtag Brands How To Conference 78