Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. No, it’s not about the tools!) The Seven Deadly Sins of Social Media (Search Engine Journal): I love how Jennifer Horowitz equates social media with the 7 sins. So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media rocks because it’s one of the most amazing tools for “free&# market research. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Simplifying with Tools. Let’s take a look at some lessons, takeaways, and tips.

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? The Growth of Social Media: An Infographic by Search Engine Journal. Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.”

Statistics 191

Statistics Research Social Media B2B 191

Techipedia: Tamar Weinberg

JANUARY 5, 2009

If you have the mindset to make Facebook a professional tool, you certainly can turn it into one. It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. Rae explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

APRIL 14, 2010

The marketing mix has changed, social media consists of channels and tools that all marketers must consider for their clients. They all have magical solutions, the best tool or the best whatever… And at the end of the day… Nothing! I think the numbers would frighten, but not totally surprise us.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Social Media is More than Just Twitter and Facebook Hopefully, if you’re participating in social media marketing, you’re using more than just the tools everyone else is using.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? How much do small businesses spend on search engine marketing? Third, the survey was heavily consumer-oriented; b2b figures would be different. Infograph] by Thoughtpick.

Research 192

Research Social Media B2B Statistics 192

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

At the end of the day, blogs are a relationship-building tool. B2B correspondence should be polite and respectful foremost. I’ve written 1886 blog posts for Search Engine Roundtable and a couple dozen for Macgasm. There’s relationship building (see rule #6), influence, branding, and more. Here’s Mashable.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

APRIL 1, 2010

Use tools such as alltop.com and google.com/alerts to find the right blogs and new articles, and then subscribe to them through RSS using Google Reader. Finally, share these articles using your social media tools, such as Facebook, Twitter, LinkedIn, and possibly cite them in your presentations and within blog posts. Thank you again!

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

MARCH 24, 2010

Matt Cutts Matt Cutts is a blogger and Principal Engineer at Google, where he heads Google’s Webspam team. Danny Sullivan Danny Sullivan is the Editor-in-Chief of Search Engine Land. He also founded Search Engine Watch. He also co-founded Weblogs Inc. and the Silicon Alley Reporter. Do something epic. And do it often.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

After all, Facebook was a tool that college students were using before it was open to the public, and some still use it as a purely personal and not a professional tool. I think there are many out there that don’t realize the human element of social media and think it’s just a tool for marketing oneself.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

APRIL 28, 2010

The admin tools are rudimentary, and to get anything half way approaching a decent system you have to pay a considerable (I mean *really* considerable) amount to one of the few approved FB developers who are currently getting moderation suites together. When I meet people socially, nobody exchanges screen names, they all Facebook.

Facebook 277

Facebook Issues MySpace Privacy 277