B2B Engagement Social Networking Social News 
Adam Sherk
DECEMBER 22, 2009
Getting a clear understanding of how your target audiences locate and interact with your content and engage with your brand will give you actionable data to use next year and beyond. Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic? Best to you.
Techipedia: Tamar Weinberg
OCTOBER 7, 2010
Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. If you ask me ‘do you do B2B marketing?’ Thanks, James!
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Buffer Social
JUNE 16, 2016
More than 25% of social media managers said their #1 project was content creation. Other themes included: Increasing engagement. Only 6 out of 150 social media managers mentioned video among their biggest projects. Petra Diener , 3 Across The Sea – Getting a new account rolling and communicating. Scheduling content.
Techipedia: Tamar Weinberg
MAY 28, 2010
Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Engagement. Engagement requires regular interaction between you and others. How many of you have made true friends from merely engaging in this space? “Look at this!
Convince & Convert
SEPTEMBER 21, 2010
Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.
Convince & Convert
SEPTEMBER 21, 2010
Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale. Volvo = Safety.
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