Ignite Social Media

FEBRUARY 1, 2022

Most of the general population can’t do the amazing things our content teams do; however, it’s important to take the time to like and comment to try and engage with all levels of UGC- and guess what? Manager of Community Management. Aly Moser, Community Manager. Jesse Walker, Senior Community Manager.

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Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Let your customers tell their stories — highlight real experiences in ads, on social media, and through targeted campaigns.

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Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies.

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Keyhole.co

SEPTEMBER 13, 2023

It also humanizes your business by increasing authenticity and relatability. Branded hashtags also encourage user-generated content (UGC), improve your overall brand recognition, and build credibility on Instagram. Opt for a reliable social media management tool to make your hashtag research more accurate.

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Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Expectations, deadlines, and accountability of each role should be clearly outlined from the start.

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agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

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Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

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Keyhole.co

SEPTEMBER 12, 2023

So, creating authentic, consistent, captivating videos should be your priority. It makes your campaigns look authentic and communicates meaningful messages within the short span of the video. Influencers’ personal and relatable image makes your partnership look more authentic. You can create a TikTok challenge.

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agora pulse

FEBRUARY 11, 2020

For example, you could share user-generated content (UGC) , photos and videos, and even create polls to interact directly with your audience: . Oddly enough, that’s reflective of social media as a whole. . Social media platforms are shifting toward funnier, more entertaining, quirkier content these days.

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Pixlee

DECEMBER 13, 2021

As long as your values are authentic, well-defined, and you strongly believe in them, it’ll be easier to win over eco-friendly consumers who appreciate those values. Incorporate Community Through User-Generated Content (UGC) . Practice Actionable Social Listening. These are your values.

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Pixlee

DECEMBER 2, 2020

Social media is a hotbed of content; when navigating its various channels the right way, your brand can garner reviews and feedback as well as user-generated content (UGC) for your own marketing purposes. Mastering social media management comes from knowing your audience, which begins with social monitoring.

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Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Marketing your product to Gen Z needs to feature user-generated content (UGC). No, TikTok isn’t just for teens anymore. Answer Tea.

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Later

SEPTEMBER 13, 2019

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ? It’s coming from an authentic voice, and not a brand.

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Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Here are five of the ways we’ve approached this at Sprout. Show, don’t tell.

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Sprout Social

JANUARY 27, 2017

SproutSocial A1: It's authentic, simple, and will most likely lead to an audience connection! Your profiles sound more human, authentic and diverse, plus, your employees feel engaged to the community they are serving. Ensure Consistent Employee UGC. SproutChat. — Stephanie Zatyko (@ExperianDQSteph) January 25, 2017.

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Buffer Social

SEPTEMBER 18, 2016

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. 3 Community-Building and UGC Takeaways from Dom. Each week, we interview on e of the very best in social media marketing from brands in every industry.

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Hootsuite

JULY 5, 2022

Social listening using a social media management tool like Hootsuite is a powerful way to discover valuable hashtags in your niche. It’s always most effective to work with creators who are passionate about your brand and can authentically share your message with their followers. What are your competitors using?

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Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. And you can’t just wing it, hoping for the best. Let’s jump right in.

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Sprout Social

OCTOBER 29, 2019

Publishing a high volume of quality content is crucial to meeting our goals for social impressions and engagements. While there are infinite sources of content, as a social media manager, you have to learn how to wrangle them and find the best quality. The solution? Create a content curation system for your team.

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Sprout Social

AUGUST 26, 2016

Social media managers are often trying to increase social audience engagement. Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network.

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Later

MARCH 13, 2019

This is not only a great way to give your customers a virtual shout-out, but it also showcases your business in an authentic way through UGC (user-generated content). You can repurpose this content and post to your own Instagram Stories Highlights. Instagram Stories Highlights Uses #12: Highlight Your Episodic Content.

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Sprout Social

FEBRUARY 22, 2024

Sprout Social Sprout Social is an all-in-one social media management platform stocked with powerful influencer analysis features. It integrates influencer marketing with social media management, aligning all components of your social media strategy in the process.

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Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Download Now.

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Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. All about the “a” word: authenticity. Authenticity is more than a buzzword: it’s an essential aspect of every viral post or campaign. The UK bakery, Get Baked , oozes authenticity.

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Buffer Social

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

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Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. Develop your brand aesthetics and voice, follow best practices for social media, and make sure to be on your best behavior as you grow that audience.

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Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? Sprout Social. Let’s dive in. Sociality.io. Sociality.io

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Later

SEPTEMBER 10, 2019

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC!

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Later

AUGUST 10, 2021

When it comes to your Instagram presence, nothing beats authenticity. The best way you can do this is through detailed, authentic Instagram captions and Instagram Stories. Later’s social media manager, Mel Brittner, has been experimenting with memes on Later’s Instagram. Collecting UGC can be easy with Later!

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agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform.

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Social Media Strategies Summit

JANUARY 26, 2023

Facebook created Pages to establish authentic and verifiable accounts for public figures or companies. A great example is “ Become a Social Media Manager – With Rachel Pedersen. You’re a social media manager. You’re just becoming a social media manager.

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Oktopost

JUNE 22, 2023

Similarly, integrating plenty of user-generated content – particularly testimonials – is a simple tactic with a high ROI, given the importance UGC holds for decision-makers. Social Listening If content creation is the backbone, then social listening is the calcium.

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Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

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Hootsuite

DECEMBER 6, 2021

Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos. It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. How to set up an Instagram giveaway.

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Later

FEBRUARY 5, 2021

One way is with user-generated content (UGC). With UGC you can repost your community’s photos and videos to your social channels. Wellness brand Golde frequently shares UGC, letting us see real-life customers use their products: View this post on Instagram. A post shared by GOLDE (@golde).

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