Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Since then, she’s worked with several brands and charges up to $125 for one video. What is UGC? There are different reasons a brand might go for a professional UGC creator.

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UGC Film How To Skills 87

Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

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Influencer Brands Policies Privacy 288

Sherrilynne Starkie

APRIL 26, 2021

How a Brand can Make a Presence On TikTok. Embrace User-Generated Content (UGC) to maximize Tik Tok impact. It gives brands authenticity, familiarity and builds trust. In fact, people will enjoy the brand experience more fully through other people’s content. Customer reviews are a great starting point.

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Brands Hashtag UGC Aggregator 195

Pixlee

MARCH 31, 2021

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. We’ve come up with a list of dos and don’ts to help guide you through creating an adaptable UGC strategy. .

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Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Brands ROI Authentication UGC 129

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

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Small Business Review Influencer Collaboration 78

Pixlee

FEBRUARY 7, 2022

People don’t just take brands at their face value anymore — they do proper research and look for customer reviews. According to Invesp , 90% of consumers read online reviews before making a decision. . However, asking people for reviews is not a simple task. The Importance of Asking Customers for Reviews.

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Pixlee

JULY 28, 2021

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers.

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UGC Brands Content Authentication 98

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Brand loyalists.

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UGC Content HootSuite Authentication 145

Pixlee

AUGUST 22, 2020

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat.

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UGC Authentication Patterns Communities 54

Pixlee

MAY 4, 2018

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.

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UGC Review Apparel Products 40

Pixlee

JANUARY 29, 2019

Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Text Ratings and Reviews. AI Powered UGC.

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UGC Features Curation Influencer 60

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pixlee

AUGUST 21, 2020

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. To get started, review your current marketing content to see which groups aren’t being represented. These three strategies will help your brand attract diverse advocates and expand your audience. Are you ready to make the shift?

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Brands UGC How To Hotels 93

Ignite Social Media

JUNE 14, 2023

The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website. Additionally, using a consistent username across all social media platforms can improve your brand recognition and make it easier for users to find and follow you. Not sure what we’re talking about?

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Hashtag Social Media Strategy UGC 152

Webbiquity SMM

JANUARY 28, 2020

This is useful for brands that have an active social media presence with regular updates and an engaged following. A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. This makes the user’s experience more interactive and engaging.

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Social Media UGC Aggregator Eventful 168

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? Run UGC-oriented campaigns. Share UGC regularly.

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UGC Brands Content How To 89

Sprout Social

JANUARY 12, 2022

Reviews and recommendations. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts.

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Conversation Review Marketing How To 137

Pixlee

DECEMBER 4, 2018

Product reviews are a huge part of a customer’s buying decision, but where should they appear? As a digitally native Ecommerce brand, HYLETE has built an intensely loyal customer base – return customers are placing orders up to eight times a year with high upsell and cross-selling opportunities. Here’s how it works.

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UGC Bazaarvoice Products Retail 48

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

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Reputation Strategy Brands Review 96

Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Sharing UGC Today.

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UGC Social Media Content Newsletter 78

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. Leaving positive reviews on your website. A social media advocacy strategy turns your biggest fans into brand advocates. What can brand advocates do for you? Customers find a mix of positive and negative reviews more trustworthy.

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Social Media UGC How To HootSuite 122

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Through these presentations, creators essentially pitch themselves for potential collaborations with brands. Among creators, these kits are typically referred to as “UGC portfolios” or “influencer portfolios.” What should be included in an influencer media kit?

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Influencer UGC Metrics Case Study 94

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

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Instagram Engagement Brands How To 130

Pixlee

JANUARY 18, 2022

Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. If you’re already measuring customer engagement , the next logical step is to turn highly engaged customers into brand advocates. Who is a Brand Advocate?

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Brands UGC How To Apparel 52

Pixlee

OCTOBER 10, 2018

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Brands can gather UGC in a number of ways.

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Hotels Curation UGC Brands 64

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. Define your brand mission statement. Identify personas.

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Authentication Brands CSR Hotels 42

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. It comes in many forms, including images, videos, reviews, and testimonials. It’s how you decide to leverage it for your brand that matters.

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UGC Content Case Study Influencer 71

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . Remember, authenticity is key when selecting influencers. Turn to Influencers to Reach Any Demographic.

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Travel Hotels Brands UGC 63

Pixlee

JULY 19, 2021

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. On the other hand, brands can repurpose the content influencers create to fit into their email marketing campaigns.

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Influencer Marketing UGC How To 96

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

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Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. Spotify’s Data Storytelling.

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Campaign Social Media Brands Apparel 91

Pixlee

NOVEMBER 13, 2018

As consumers squeeze into the big-box retailers and place an overwhelming amount of online orders, digitally native brands are forced to compete to get items in their customer’s carts. Why should UGC matter for Black Friday? Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%.

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Pixlee

JUNE 17, 2020

Digital-first marketing has been vital to brand growth for decades. But in today’s world of social distancing, brand value has changed. Brands must be able to communicate with their customers in a tactful and agile way. Use UGC to Quickly Create Optimal Customer Experiences. With almost 4.57

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UGC Brands Apparel Communities 53

Pixlee

NOVEMBER 10, 2020

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. Knowing UGC is hugely effective is the first step in leveling up your email marketing.

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UGC Content Curation Apparel 98

Pixlee

MAY 18, 2022

Leading Social User-Generated Content, Influencer Marketing, and Ratings & Reviews company Pixlee TurnTo today launched the Pixlee TurnTo Creator Network , a program designed to showcase top content creators seeking partnerships with brands – and ultimately solve the challenge of influencer discovery for brands.

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Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. Diverse content has to actively avoid tokenism to be authentic. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Create a Genuine Brand Community.

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