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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 1 General Electric Showcases Their Innovations.

Class 100
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Voice Search: 6 Invaluable SEO Strategies to Improve Your Rank

Pam Hughes

Voice search is more locally-driven: Mobile voice searches are three times more likely to be location-based than text searches. Microsoft Cortana uses Bing. Instead, SEO success requires authenticity, the use of natural language, and valuable content. Be Mobile-Friendly. Most voice searches are now done via mobile.

SEO 68
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NamesCon 2014 Keynote: Jennifer Wolfe

Bill Hartzer

Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. Brands know they want to use a.com and don’t have a lot of choices. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Google and Amazon has applied for a lot of new TLDs and it scares the brands.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. To give you an idea of what is typical for a trademark application, I would say that they “typical” description of goods and services is usually a few sentences, or a paragraph at best.

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

Content created by the brand that’s distributed to an audience developed by a third party via a closed platform controlled by the third party. Content created by the brand that’s distributed to an audience developed by the brand via a closed platform controlled by the brand. Paid Media. Owned Media. Granted Media.

Marketing 161
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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.