Audience engagement: What it is and tips to improve it
Sprout Social
FEBRUARY 15, 2024
Curate the visuals so they signal the brand’s identity to your target audience without them ever seeing a logo or brand name. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. Zoe Sugg is a lifestyle influencer and entrepreneur with 9.2 million followers.
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