Trending Articles

article thumbnail

4 Reasons Meta Ads Reach People Outside of the Targeted Location

Jon Loomer

A common complaint among Meta advertisers is that their ads reached people outside of their targeted location. Is this possible? Is it a legitimate problem? In almost all cases, there is a reasonable explanation. The confusion is largely based on a misunderstanding of how location targeting works. Let’s investigate and discuss what, if anything, you can do about it… 1.

Travel 130
article thumbnail

How to optimize your video content strategy with Instagram Trial Reels

Sprout Social

Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Turn Off Autofill for Instant Forms

Jon Loomer

Im seeing a new option for instant forms that could be kind of a big deal. It’s not clear whether this is a new feature rollout or simply a test. Let’s take a look… A New Checkbox When creating an instant form, take a look at the fields for requesting an email address or phone number. If you have this update, you can turn off autofill.

Cost 162
article thumbnail

Brand Identity, AI, and the Human Shift No One’s Talking About

Pam Moore

Brand, AI, and the Human Shift No One is Talking About In a world racing to adopt the latest tools and automate everything, most brands are missing something far more foundational: Identity. Not just your colors or fonts. Not just your logo, tone, or tagline. Not even your content calendar. Im talking about deep brand identity. Who your brand really is today.

Brands 146
article thumbnail

Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

article thumbnail

Best Practices for Creating Engagement-Focused Short-Form Videos

Ignite Social Media

Maximizing engagement with short-form videos isnt just about hitting post and hoping for the best. Whether youre on TikTok, Instagram Reels, YouTube Shorts, or Facebook Reels, how you craft your content plays a huge role in getting people to interact. At the core of an engaging short-form video are four key pillars: Natural Engagement, Strong Visuals, Accessibility & Inclusivity, and Platform-Specific Optimization.

article thumbnail

What Creators Really Want in 2025—And Why Brands Can’t Afford to Miss It

Bill Hartzer

The creator economy isnt slowing down. In fact, its on track to nearly doublefrom $250 billion to $480 billionby 2027. And as that pie grows, so does the need for clear insight into how creators think, spend, and plan. This week, creator marketing platform #paid published its 2025 Creator Insights Report. The report gathers survey responses from thousands of creators.

Brands 78

More Trending

article thumbnail

The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Today, the creator economy is worth $250 billion (yes, thats billion with a b).

article thumbnail

April Fool’s Day Campaigns: The Best and Worst Brand Pranks

Ignite Social Media

April Fools Day is a golden opportunity for brands to showcase their creativity, humor, andwhen done rightengage audiences in a memorable way. Over the years, some companies have nailed their pranks, boosting brand awareness and social media engagement. Others, however, have misfired, leaving customers confused or even frustrated. Lets take a look at some of the best and worst April 1st brand pranksand what they reveal about what to do (and avoid) if your teams ever planning one down the road.

article thumbnail

New HilltopAds Update Could Change How You Monetize Social Media

Bill Hartzer

HilltopAds has rolled out a new wave of updates, and anyone earning ad revenue online should take notice. The London-based ad network has made several feature changes in 2025 that target a persistent issue for publishers and advertisers alike: how to make better money from social media traffic with less friction. The most talked-about addition? A new shortened DirectLink option that promises to make social monetization easier, especially for bloggers and content creators who live on Facebook, In

article thumbnail

Conversion Leads Data Sources

Jon Loomer

Is this an update to conversion leads or is it just a test? Let’s take a look… What I See When using the Leads objective with the Instant Forms conversion location, select “Maximize number of Conversion Leads” as your performance goal. Do you see what I see? Normally, Conversion Leads optimization requires that you define your funnel by connecting your CRM.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Instagram’s Adding ‘Re-Posts’ to Amplify Content

Social Media Today

Re-posting will ensure that those posts get seen by more users.

Content 204
article thumbnail

Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. This strategy reaps rewards with higher conversions, engagement rates and connectivity, while raising brand awareness and allowing tailored strategies to forge stronger consumer connections.

article thumbnail

I Posted to LinkedIn Consistently for 30 Days - Here's What I Learned

Buffer Social

In January 2025, we held our fourth (!) edition of Creator Camp — a free 30-day challenge to help participants build consistent social media habits. I led and participated, sharing resources and prompts. Each participant selected a platform, format, and posting cadence. Me? I went for videos on LinkedIn five to seven days per week. By the time the Camp was over, I had published 25 posts in 31 days.

article thumbnail

Scroll Anxiety Is Real—and This Expert’s 28-Minute Fix Is Surprisingly Easy

Bill Hartzer

If your thumb moves faster than your brain can handle, youre not alone. The constant barrage of heated takes, breaking news, and doom-laced updates on your social feeds may be affecting your mental bandwidth more than you think. And now theres a name for that creeping tension: Feedxiety. The term was coined by Doug Fleener, a performance expert and author whos spent years helping people operate better under stress.

Energy 78
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

The marketing intelligence playbook: Merging social & content for a competitive edge

Oktopost

Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice. But while it captures what the market is saying , it doesnt explain why competitors are saying what theyre saying or what strategies lie beneath their content and campaigns.

Content 71
article thumbnail

X Integrates Grok AI Chatbot with Telegram

Social Media Today

Now, Telegram Premium users will be able to consult Grok within their chats.

article thumbnail

11 Agorapulse alternatives to check out in 2025

Sprout Social

Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI. Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team.

article thumbnail

How to Edit TikTok Videos: Tips to Create Content That Stops The Scroll

Buffer Social

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked? It comes down to more than creative ideas — you need to grow skills that transform good concepts into great content: especially editing.

Video 61
article thumbnail

10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

article thumbnail

Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling

Hootsuite

Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story whether its a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond.

54
article thumbnail

B2B social media content vs. content marketing: Balance engagement and lead generation

Oktopost

B2B marketing regularly leverages digital content, websites, and social media. Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. However, these two approaches serve different purposes and require distinct strategies. While social media content fosters engagement and brand awareness, nurtures relationships, and creates leads, content marketing builds authority, gives educational value, and nurtures leads over

B2B 62
article thumbnail

xAI Acquires X in a Deal That Secures the App’s Immediate Future

Social Media Today

Elon Musk has used the AI hype to effectively save his app from financial oblivion.

199
199
article thumbnail

Best times to post on social media in the UK (2025)

Sprout Social

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? We have the answer. Understanding the optimal moments to engage your audience is key, and for the first time, we have UK-specific data to guide you. Whether you’re aiming to boost engagement, drive conversions or grow your following, using the right posting times can significantly improve your social media performance.

article thumbnail

HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

article thumbnail

How Social Media Management Tools Benefit WordPress Users

Blog2Social

What are Social Media Management Tools? Social Media Management tools are essential aids to make your social media marketing more efficient and effective. These tools allow you to manage all your social media accounts in one place. You can create, schedule, and share posts for all connected accounts centrally. This not only saves time but […] Der Beitrag How Social Media Management Tools Benefit WordPress Users erschien zuerst auf Blog2Social Blog Tips for social media marketing, sharing,

article thumbnail

The White Lotus effect: Why is this show a global sensation?

Audiense

Explore the "White Lotus effect", and why its characters, themes, and stunning locations make this show a global sensation.

article thumbnail

How to repost stories from LinkedIn to your advocacy boards

Oktopost

Every successful B2B organic social media strategy is built on two core pillars: Corporate social media The companys official voice, delivering brand messages, industry insights, and thought leadership. Employee advocacy The amplification powerhouse, where engaged employees are authentic brand ambassadors, and their posts humanize the brand. While these two strategies are often discussed separately, they must work together.

article thumbnail

Meta Looks to Bring Back ‘OG Facebook’ With Revamped Friends Tab

Social Media Today

Can Facebook re-capture its original allure with a new focus on friends?

Facebook 197
article thumbnail

The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

article thumbnail

Best times to post on YouTube in 2025

Sprout Social

Used correctly, YouTube is an outstanding platform for marketers. With over 2 billion monthly active users, it is one of the most popular sites on the internet. As the second-largest search engine globally, YouTube is a go-to site for answering questions and learning new things. From educational content to entertainment, the platform caters to every niche, making it a powerful tool for building brand awareness and driving engagement.

YouTube 87
article thumbnail

Move Fast and Steal Things: Meta Pirated 53 of My Books and Stories to Train Their AI

WebInKnow

A fabulous analysis in The Atlantic by Alex Reisner The Unbelievable Scale of AIs Pirated-Books Problem shows how employees at Meta, all the way up to MZ (presumably Zuckerberg), chose to steal 7.5 million books and 81 million research papers to train its flagship AI model, Llama 3.

article thumbnail

Social Media Image Sizes in 2025: Guide for 9 Major Networks

Buffer Social

If you want to share scroll-stopping content on your social media profiles, you need eye-catching images that display well in the feed.  Awkwardly cropped photos and pixelated images are a sure way to put potential followers off. But figuring out image sizes for each social network is tricky, especially considering how many different image options each platform offers.

article thumbnail

Marketing Intelligence: Surface insights into competitor content strategies

Oktopost

Imagine this: Youre a fly on the wall in your competitors marketing meeting. You hear their team planning what content theyll publish next, which trends theyre betting on, and how theyre positioning their next big product launch. Would you want that level of insight into your competitors B2B content marketing strategy? With Oktoposts Marketing Intelligence, we wont turn you into a fly, but we do offer the next best thing.

article thumbnail

Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?