Trending Articles

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4 Reasons Meta Ads Reach People Outside of the Targeted Location

Jon Loomer

A common complaint among Meta advertisers is that their ads reached people outside of their targeted location. Is this possible? Is it a legitimate problem? In almost all cases, there is a reasonable explanation. The confusion is largely based on a misunderstanding of how location targeting works. Let’s investigate and discuss what, if anything, you can do about it… 1.

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8 Great Examples of Brands Leveraging Employee-Generated Content

Social Media Strategies Summit

Want to know why employee-generated content is such a powerful marketing tool? Because, on average, employee networks have approximately 10X as many connections as companies. And even though just 3% of employees share content about their employer, those posts boost their companies total engagement by an impressive 30%. If youre ready to start leveraging these benefits, youre in the right place, because weve collated eight inspiring examples of real-world brands using employee-generated content.

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The complete list of UK Instagram trends for brands and businesses

Sprout Social

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account. This makes Instagram a significant marketing and sales opportunity for UK brands.

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How to Edit TikTok Videos: Tips to Create Content That Stops The Scroll

Buffer Social

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked? It comes down to more than creative ideas — you need to grow skills that transform good concepts into great content: especially editing.

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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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New HilltopAds Update Could Change How You Monetize Social Media

Bill Hartzer

HilltopAds has rolled out a new wave of updates, and anyone earning ad revenue online should take notice. The London-based ad network has made several feature changes in 2025 that target a persistent issue for publishers and advertisers alike: how to make better money from social media traffic with less friction. The most talked-about addition? A new shortened DirectLink option that promises to make social monetization easier, especially for bloggers and content creators who live on Facebook, In

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Ad Optimizations and Meta’s Lack of Transparency

Jon Loomer

This is information Meta should happily share. But, they haven’t, for whatever reason. Why? “It Works!” Were reminded repeatedly about the effectiveness of various optimizations. Meta encourages to turn on all Advantage+ Creative enhancements because it has improved results for other advertisers. We should use Advantage+ Audience to lower Cost Per Result by 33% (based on Meta’s experiments).

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Best times to post on YouTube in 2025

Sprout Social

Used correctly, YouTube is an outstanding platform for marketers. With over 2 billion monthly active users, it is one of the most popular sites on the internet. As the second-largest search engine globally, YouTube is a go-to site for answering questions and learning new things. From educational content to entertainment, the platform caters to every niche, making it a powerful tool for building brand awareness and driving engagement.

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April Fool’s Day Campaigns: The Best and Worst Brand Pranks

Ignite Social Media

April Fools Day is a golden opportunity for brands to showcase their creativity, humor, andwhen done rightengage audiences in a memorable way. Over the years, some companies have nailed their pranks, boosting brand awareness and social media engagement. Others, however, have misfired, leaving customers confused or even frustrated. Lets take a look at some of the best and worst April 1st brand pranksand what they reveal about what to do (and avoid) if your teams ever planning one down the road.

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Scroll Anxiety Is Real—and This Expert’s 28-Minute Fix Is Surprisingly Easy

Bill Hartzer

If your thumb moves faster than your brain can handle, youre not alone. The constant barrage of heated takes, breaking news, and doom-laced updates on your social feeds may be affecting your mental bandwidth more than you think. And now theres a name for that creeping tension: Feedxiety. The term was coined by Doug Fleener, a performance expert and author whos spent years helping people operate better under stress.

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Conversion Leads Data Sources

Jon Loomer

Is this an update to conversion leads or is it just a test? Let’s take a look… What I See When using the Leads objective with the Instant Forms conversion location, select “Maximize number of Conversion Leads” as your performance goal. Do you see what I see? Normally, Conversion Leads optimization requires that you define your funnel by connecting your CRM.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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YouTube Adds New ‘Inspiration’ Elements, Easy Re-Posting of TikToks to YouTube Shorts

Social Media Today

Some new prompts for your YouTube concepts.

YouTube 183
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The marketing intelligence playbook: Merging social & content for a competitive edge

Oktopost

Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice. But while it captures what the market is saying , it doesnt explain why competitors are saying what theyre saying or what strategies lie beneath their content and campaigns.

Content 71
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Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling

Hootsuite

Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story whether its a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond.

Hotels 63
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How Social Media Management Tools Benefit WordPress Users

Blog2Social

What are Social Media Management Tools? Social Media Management tools are essential aids to make your social media marketing more efficient and effective. These tools allow you to manage all your social media accounts in one place. You can create, schedule, and share posts for all connected accounts centrally. This not only saves time but […] Der Beitrag How Social Media Management Tools Benefit WordPress Users erschien zuerst auf Blog2Social Blog Tips for social media marketing, sharing,

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Media Image Sizes in 2025: Guide for 9 Major Networks

Buffer Social

If you want to share scroll-stopping content on your social media profiles, you need eye-catching images that display well in the feed.  Awkwardly cropped photos and pixelated images are a sure way to put potential followers off. But figuring out image sizes for each social network is tricky, especially considering how many different image options each platform offers.

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YouTube Outlines Monetization Options for Creators

Social Media Today

YouTube now has a range of monetization pathways to consider.

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B2B social media content vs. content marketing: Balance engagement and lead generation

Oktopost

B2B marketing regularly leverages digital content, websites, and social media. Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. However, these two approaches serve different purposes and require distinct strategies. While social media content fosters engagement and brand awareness, nurtures relationships, and creates leads, content marketing builds authority, gives educational value, and nurtures leads over

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11 ways to use AI in social media (not just for content creation)

Hootsuite

TL;DR AI tools WILL improve your efficiency. 80% of social marketers are already using AI in their jobs, so don’t fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. AI-enhanced targeting yields better results. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., dynamic Meta campaigns).

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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LinkedIn vs. X: How Engagement with Posts Makes Them More Alike

Webbiquity SMM

Guest post by Lisa Sicard. Social media platforms thrive on human connections, and LinkedIn and X are certainly no exceptions. While they cater to distinct audiences, the ways people interact on these platforms share more similarities than you might think. Its not so much LinkedIn vs. X as how they are alike. Both rely on engagement-driven algorithms, where visibility grows as interactions deepen.

LinkedIn 144
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SMS Verification to Improve Lead Quality

Jon Loomer

There’s another way to improve lead quality. If you contact new leads by phone, you need to try this. Let’s take a closer look… The Basics Below your list of instant forms , you may see a section for “Quality Filters.” There you may see a checkbox for Require SMS verification to submit form. When enabled, new leads will be required to provide a one-time password to submit the form.

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White House Close to Announcing Deal to Keep TikTok in America

Social Media Today

An announcement could come at any time.

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Marketing Intelligence: Surface insights into competitor content strategies

Oktopost

Imagine this: Youre a fly on the wall in your competitors marketing meeting. You hear their team planning what content theyll publish next, which trends theyre betting on, and how theyre positioning their next big product launch. Would you want that level of insight into your competitors B2B content marketing strategy? With Oktoposts Marketing Intelligence, we wont turn you into a fly, but we do offer the next best thing.

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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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11 of the Best Social Media Campaign Examples (+ Key Takeaways for Your Strategy)

Buffer Social

When you think of stand-out social media campaigns, what’s the first one that comes to mind? I’m willing to bet the likes of Spotify Wrapped or Dove Beauty are right up there. Lauded as these examples are (rightly so!), they’re far from the only ground-breaking examples from recent years. In fact, it was tough to trim down this list of innovative, memorable social media campaigns down to a readable number — so I’m confident there are several on this list that w

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Why Being Over 40 is a Stress Relief Advantage for Women

For Real Social Workers

We are spending the next few weeks talking about a holistic model of success for women over 40. Last week we started by talking about the metrics society uses to define success. We uncovered and encouraged women to look at a broader definition that would include fulfillment, impact, and overall life satisfaction. Creating a sustainable holistic model of success does not stop there.

Metrics 52
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The Role of Incubators and Accelerators in Startup Success

BeingOptimist

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Startup 52
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EU Seeking to Fine X $1 Billion for DSA Violations

Social Media Today

This could get very messy for international relations.

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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The CMO’s playbook for competitive content marketing intelligence: How to outperform the competition in 2025

Oktopost

Imagine if you had a CMO Slack channel or WhatsApp group where every CMO shared the strategies theyre following, along with their reasoning behind each move. Youd immediately start picking up on their thoughts, whats driving their decisions, and why theyre choosing specific tactics. That kind of insight could be a game-changer, right? Its not just about knowing what your competitors are doing, but understanding the why behind it.

Content 48
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We Paid A Candidate To Spend A Day Working With Us, Here’s How It Went

Buffer Social

It can feel incredibly challenging to hire, and hire well. For one thing, hiring is usually a significant time investment for our small team — we once had 1,500 applications in just over a week for a content role (!!) — but beyond that, we are so intentional about the ways that we collaborate. Buffer is a fully remote, global, and culturally diverse company operating with a four-day work week.

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How Meta Makes its Money [Infographic]

Social Media Today

A quick overview of Meta’s ever-growing ad empire.

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Meta Outlines Open Source Contributions in 2024 [Infographic]

Social Media Today

A full listing of Meta's contributions, especially on AI development.

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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?