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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

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7 Top B2B Social Media Trends

Oktopost

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117
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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble. Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. And attentively responds to incoming customer queries on social.

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How the Sprout Social Salesforce integration strengthens your team

Sprout Social

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Doing so is a recipe for long-term loyalty and retention.

Team 112
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11 ways social data can take you and your business to the next level

Sprout Social

Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Before moving on, it’s a good idea to do a gut-check and dig into the social data you already have. Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty.

Data 102
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B2B Social Media Strategy for a Post-COVID World

Oktopost

Virtual events, webinars, and live streams can bring audiences together to learn about your products and how to use them. Social media also allows you to create and host user groups to engage in discussions and exchange advice. These allow you to gather and analyze data from various social media sources.

B2B 136