Oktopost

MARCH 10, 2022

A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” ” This is where social media ROI metrics come into play. ? How to Measure ROI in Social Media Marketing. Determine your total social media spend.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 132

Team Social Media Management Skills Trends 132

Oktopost

MAY 30, 2023

Here are the five things you need to know about streamlining your social media strategy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. Simplify cross platform social media with a centralized, integrative platform. The solution?

Publishing 84

Publishing Social Media Film B2B 84

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Tip: This is the data your bosses want to see when they ask for a social media report.

Social Media 144

Social Media ROI Social Media Management URL 144

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. Posting this webinar on LinkedIn (vs.

Social Media 59

Social Media How To Metrics Sentiment 59

Rebekah Radice

FEBRUARY 25, 2019

That’s why I teamed up with SEMrush for a series called, Social Chat 2.0. Our first topic, “Why Your Social Media Traffic Isn’t Buying (and what to do about it),” included a stellar lineup. How to Turn Your Social Media Traffic Into Sales. SEMRush Social Chat Recap. Let’s dig in!

Social Media 127

Social Media How To URL eBook 127

Sprout Social

AUGUST 16, 2023

By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble. Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. And attentively responds to incoming customer queries on social.

Social Media 73

Social Media Banking Brands Sentiment 73

Sprout Social

JANUARY 29, 2020

With only so many hours in the day to dedicate to professional growth, consider leveraging audiovisual platforms like webinars and podcasts to take your learning on the go. 8 career paths for social media managers. 9 skills every social media manager must have. Interested in professional growth?

Crowdsourcing 75

Crowdsourcing Marketing Social Media Management Knowledge Base 75

Sprout Social

MARCH 12, 2020

Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Before moving on, it’s a good idea to do a gut-check and dig into the social data you already have. Level up as a social media manager . Working in social media builds a broad range of transferable skills.

Data 99

Data Skills Meme Social Media Management 99

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. More meaningful attribution via analytics.

Team 108

Team B2B Platform Analytics 108

Hootsuite

FEBRUARY 18, 2020

Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives. Here are the results: Webinars 35%. Measure and refine with analytics. If you’re collecting social media leads, you need to be collecting analytics insights, too.

Social Media 145

Social Media How To HootSuite Discount 145

Oktopost

MARCH 15, 2021

Virtual events, webinars, and live streams can bring audiences together to learn about your products and how to use them. Social media also allows you to create and host user groups to engage in discussions and exchange advice. These allow you to gather and analyze data from various social media sources.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 117

Report Social Media Social Media Management Project 117

Hootsuite

AUGUST 9, 2023

And we also put out stuff that is purpose-driven for when we want people to take an action, like when we have a product update or a webinar that we want people to sign up for.” Results I checked the performance of each tweet about 24 hours after I posted using Hootsuite Analytics. Let’s dive into the results! rate Reach Eng.

Twitter 84

Twitter HootSuite Hashtag Analytics 84

Sprout Social

MARCH 19, 2020

Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Every agency starts with a specific type of expertise.

Social Media 108

Social Media Strategy Case Study RFP 108

Mindjumpers

AUGUST 6, 2012

If you have further interest in the new product, it’s right now possible to sign up for a webinar on the 14 th of August with Mike Lewis on Social Scoring, The Missing Link to Social Marketing ROI. One of the leading tools in the very crowded “Social Media Management tool” space. About Awareness Inc.

ROI 199

ROI Klout Data Influencer 199

Oktopost

MARCH 4, 2024

Consider using tools like Oktopost to boost your social media presence without overburdening your team. You can also incorporate lead gen forms on LinkedIn to capture leads for other marketing activities, like webinar sign-ups. Explore more here.

B2B 62

B2B Strategy Marketing Case Study 62

Convince & Convert

DECEMBER 10, 2014

Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. Under this scenario, your total social media costs are approximately $26,500 per month.

Social Media 148

Social Media ROI Cost Insurance 148

Hootsuite

NOVEMBER 30, 2020

billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second. That’s put social media managers—and the tools they use—at the forefront of how brands communicate with customers. There are now 4.14 That’s not all for Impact users.

HootSuite 119

HootSuite Instagram Metrics Template 119

Keyhole.co

AUGUST 2, 2023

Check your YouTube analytics to see which dates your followers watch your videos most and release them on that day. Moreover, discover your top brand advocates for potential partnerships through Keyhole’s influencer analytics feature. They’ll suggest the best posting times and hashtags to use, boosting your reach.

YouTube 52

YouTube Tips Collaboration Training 52

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. Using a tool like Sprout Social’s reporting and analytics makes it easy to see data from all of your platforms side-by-side.

Video 126

Video Social Media How To Trends 126

Hootsuite

APRIL 1, 2020

Check your YouTube Analytics to see when your videos get the most views. two options – Zoom webinar and YouTube Live. Check analytics to see what works. YouTube live streams provide real-time and post-live analytics. Adobe Creative Cloud’s Sketch Party is a product demo, how-to, and webinar rolled into one live video.

YouTube 145

YouTube Engagement How To Class 145

Sprout Social

NOVEMBER 22, 2022

Embrace social selling and use online communities like LinkedIn to identify prospects. Run events like webinars to increase brand awareness. Although there’s still a need for executional work, three of the top five most offered social media marketing services lean toward strategy. Hire employees.

Social Media 96

Social Media How To Marketing Price 96

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Social media analytics. Social listening. Creating effective social content takes planning.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign. TIME: 11 a.m.

Influencer 76

Influencer Tools Marketing Klout 76

agora pulse

AUGUST 31, 2017

Zimmerman promoting a webinar. If you want to check how your Instagram and Facebook posts are doing with these recycled videos, use a good social media analytics tool to check your stats. 5 REAL WAY TO MAKE MONEY ON INTAGRAM ? Over to You. Are you repurposing your video content? What tools and techniques do you use?

Video 155

Video Content Film Instagram 155

Oktopost

SEPTEMBER 22, 2021

Facebook ads stand out among paid social media options because they allow marketers to niche down to target their audience by interest, company, and purchasing behaviors at a level that is unmatched on other platforms. However, managing the frequent changes associated with social media marketing can be a significant challenge.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

MAY 8, 2023

Restaurant social media resources The complete guide to social media for restaurants & bars 5 tips from the man behind #Sprinklegate Auntie Anne’s SMM Bari’s TikTok Bootcamp [Webinar] Best Times to Post on TikTok for Schools & Education Best times to post on TikTok for Schools & Education: Wednesdays at 7 a.m.

Tourism 106

Tourism Travel Education Engagement 106

Hootsuite

AUGUST 26, 2020

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. It also gives you the info you need to prove and improve your social media ROI. How to use LinkedIn analytics. LinkedIn Post Analytics.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Hootsuite

JUNE 12, 2020

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics. Without one, you won’t have access to analytics.

Metrics 145

Metrics Analytics Instagram How To 145

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Marketing data and analytics classes (18-24). Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Kikolani

NOVEMBER 19, 2010

How to update Facebook status and Twitter with Rockmelt – a look at a new social media management tool. 7 social link building tips – how engagement can build links. Using your most viewed articles for conversions – how to find them via Google Analytics and take advantage of the traffic.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Rebekah Radice

JUNE 5, 2016

And don’t miss my FREE webinar with Post Planner and Tailwind. Learn how to use social media automation to improve your results! FREE Webinar: How Smart Marketers Use #SocialMedia Automation to Improve Results on 6/7 Click To Tweet. 5 Ways to Use Social Media Automation in Your Marketing Strategy.

Social Media 60

Social Media Strategy Notification Marketing 60

Hootsuite

OCTOBER 28, 2019

Note : Using social media analytics tools will make this process easier. subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. From a social media standpoint, it’s a sign that your post was relevant to the offer. Engagement metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign. TIME: 11 a.m.

Influencer 40

Influencer Tools Marketing Klout 40