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Your 2011 Digital Marketing Reboot

Twist Image

The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. Avinash Kaushik , the analytics evangelist for Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0

Hitwise 111
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics. Competitor Monitoring.

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Fortunately, my mobile apps have been getting traffic and have been one of the factors keeping Ticketstub.com alive. Up until the recent Mobile updates Google rarely if ever bothered publicly making information available in a time frame that would have allowed so many site owners like myself get anything changed and save our livelihoods.

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The Fight for the Future of Influencer Analytics

Convince & Convert

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics.

Analytics 139
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

This is the definition of evolutionary computation from Wikipedia: “In computer science, evolutionary computation is a family of algorithms for global optimization inspired by biological evolution, and the sub-field of artificial intelligence and soft computing studying these algorithms.” AI and Analytics. AI Planning.

Marketing 109
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

month), so filtering and more and more analytics are important to our customers. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. It will be a great year ahead to see how social media analytics can directly measure and drive sales.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.