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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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How to use social listening to improve your marketing messaging

Sprout Social

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it.

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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

But those unstructured data points mean nothing in their raw, hashtagged format. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. When you put out a survey, you’re getting input from your current customers.

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Top 7 Mention Alternatives For 2024

Keyhole.co

Profile analytics : Use this alternative to Mention to understand your growth and engagement better, monitor competitors, and modify social media strategies accordingly. Premium analytics: You can identify top posts and content using insights into what’s working for your brand. Lack of sentiment analysis or hashtag tracking features.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

And to crowdsource sentiment on your brand. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. You’ll get more analytics and the option to create a shop and a product catalog. Many third-party apps promise a streamlined analytics dashboard.

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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

Traffic to the website and new subscribers The number of website visitors coming from a blogger can be tracked in Google Analytics. Sales If the advertiser has correctly configured analytics, the user’s path from the blogger’s post to purchase can be traced simply using UTM tags. There are nuances here.

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