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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Site Analytics (Omniture SiteCatalyst, Google Analytics, etc.). Google Trends.

Research 183
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A Double Dose of #measurePR

Waxing UnLyrical

For example, “about 15% of Americans not online, so online surveys cannot include them.&#. On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!).

Klout 195
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Social Media Does Not Exist

Adam Cohen

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). The technologies that are available influence traditional marketing tactics already. In some cases, they magnify each other.

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The Ultimate User-Generated Content Guide

Sprout Social

For example, user-generated content: Encourages more engagement: Consumers simply trust one another over brands, which means user-generated content gets much more engagement. ComScore found brand engagement increases 28% when user-generated content is used in product videos.

Content 111
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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Let’s use Spotify as an example. And that’s just the tip of the statistical iceberg!

Airlines 210
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This Week in Social Media – 7/24/2013

Social Media Marketing

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. As an example of a brand that did it right, Shinola responded to the Detroit bankruptcy filing with it''s " we give you the birdy " ad this week. billion monthly users as of June 30.