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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). How to Avoid “Posting Cringe” Every social media marketer dreads being asked: “How can we be more like Duolingo?”

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7 Ways to Infuse Your Company Website with Brand Personality

Writtent Blog

Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company. Here are some examples of companies getting it completely right: 1. Sounds easy enough, right?

Company 96
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25 brands every social media manager should follow on social

Unmetric

And one of them is almost always Linda from Marketing. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. Fashion Nova. This fashion brand is Instagram-famous and relies heavily on influencer marketing.

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. An expert on how to do luxury travel using airline miles, he has partnered with many credit card companies and airlines to highlight this.

Travel 66
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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram or Whole Foods Market. Tag a friend. CLOSED*?????????????????????????????????? To enter: 1.

Examples 111
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10 Brands Killing It On Instagram in 2016

Talkwalker SM

As a fashion brand, it’s hard to stand out on Instagram because of the amount of competition – retail and luxury brands are the most represented sector on the social network. How do you present an online financial company such as Paypal on social networks? Dior (@dior). between July 27th and September 8th , 2016).

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Mobile Breaks Search. And Your Brand

Twist Image

"Each new generation of technology - each new ecosystem - is a step change in scale, and that new scale makes it the centre of innovation and investment in hardware, software and company creation. If you're not an airline, bank etc. Facebook's search functionality has yet to truly serve the consumer in this fashion. advertising.

Mobile 40