7 Brands With a Killer Social Media Campaign

Later

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign.

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal Lovers” communities focus on General Mills’ cereal varieties, but aren’t opposed to (gasp) occasionally mix in a competitor for the sake of a sweet recipe. Love cereal?

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. With that awkward transition we’re going to bring on the show Lauren Vargas, head of social media and all things community at Aetna. Then of course you went on to do a lot of community management/social media management type work before joining Aetna.

Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Common social media goals include … Building brand awareness. Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers.

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Five models of content curation

SocialFish

Aggregation – There is a flood of information online and Google can only give you a best guess at the most relevant, but there are millions and millions of pages returned for any search result. Aggregation is the act of curating the most relevant information about a particular topic into a single location. More broadly, mashups can offer a way of creating something new while still using content curation as a basis for it because you are building on existing content.

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Experiment with Flickr and/or YouTube groups to build media for specific events.

11 Tips To Boost Your Social Media Marketing Productivity

Sprout Social

The need to balance content creation and curation with handling customer service and community building, as well as getting involved in promotional and advertising activities, can be a challenge. Or use aggregators like Feedly to get all your news in one place. Build a Set of Tools. Social Media Managers are a special breed. You have to be organized, focused and socially aware. At the same time, you must also be highly skilled in writing, design and communication.

Connecting 2 the World: University vs. Workplace

Buzz Marketing for Technology

TREND #7 Finding Courses Will Be More Important Than Creating Courses l Since there will be an explosion of community- developed courseware, campuses will focus on organizing a taxonomy to help users find learning content. In other words, I foresee learning management systems as becoming learning tool aggregates that will help keep track of where students and student groups keep their things. and community building. skip to main | skip to sidebar.

Wiki 100

Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I have already written about where I think KM is headed: From content to connectivity , with social networking applications and expertise-finding and community-building processes taking over in priority from the populating and management of massive, just-in-case, context free repositories of documents, and From corporate content management to personal. Track and aim to halve the aggregate amount of non value added time.

Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

However, I was able to aggregate many of the pieces I had coming into the course as my students worked on the class project: an online conference on nanotechnology. Also there is more mobility between school, the workplace, and the community (or communities). Some of the spontaneity and "crazy idea" generation may be lost, along with a deeper level of relationship building due to reduced "face time". and community building. skip to main | skip to sidebar.

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65 Ways to Drive Traffic to Your Blog

ProBlogger

Build a wiki page for your blog. Make flyers with a catchy title and a description of your blog, and post them on bulletin boards in the entrance to supermarkets and other community buildings. Build a Facebook fan page for your blog. Use Hi5 to build a page for your blog and create a community around it. Join BlogEngage to submit your blog and create a community around it. This is good for link building and getting some traffic.

Connecting 2 the World

Buzz Marketing for Technology

TREND #7 Finding Courses Will Be More Important Than Creating Courses l Since there will be an explosion of community- developed courseware, campuses will focus on organizing a taxonomy to help users find learning content. In other words, I foresee learning management systems as becoming learning tool aggregates that will help keep track of where students and student groups keep their things. and community building. skip to main | skip to sidebar.

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Social Media vs. SEO: My Approach

ProBlogger

The site aggregated reviews of cameras from around the web. Readers were there to research cameras that they were purchasing and rarely commented (so there was little community). I started it from day one with the idea of community and belonging in mind. The site aims to create a community for learning. The site builds trust with readers and aims to hook them into coming back time and time again.

SEO 34

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web.

Ultimate Guide to Social Media Marketing

Sprout Social

Use that as a starting point to build your own strategy. When you’re building your initial following, being active gives people a chance to build familiarity with you. You can get mentions by building relationships and networking, as well as guest blogging on other sites. Community building is also an important aspect of social media marketing. It offers advanced targeting, retargeting, custom audience building and much more.