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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.

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7 Brands With a Killer Social Media Campaign

Later

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. And using a unique hashtag is key for aggregating the posts and measuring results.

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Some metrics that align with common social media goals are to: Build brand awareness. Create a community. Engagement.

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AI won’t replace social teams: Here’s why

Sprout Social

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. AI gets you the insights you need in seconds.

Team 135
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. The same rules apply for SaaS brands.

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15+ Tips to Grow On YouTube Shorts

Buffer Social

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Listen to your community. Use it to tease upcoming content or collaborations.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Improve customer retention?