Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine.

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Project How To Class Posterous 170

Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. About 30 percent could accurately recall at least one company with a commercial, but respondents had low confidence in their memory , indicating that they “thought&# that the company had a commercial.

Class 124

Class Postrank Comments Tourism 124

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. and jumped into their conversation near the end.

ROI 114

ROI Social Media SEO Tips 114

Laurel Papworth

AUGUST 3, 2010

Also, Featured Posts are a nice read. :) Technorati Tags: Australia , election , getup , Politics , social media , social networks , tony abbott , women , youtube Related posts Web 2.0 Facebook talks like a pirate.

Mashup 100

Mashup Flash Mob Avatar Technorati 100

ProBlogger

APRIL 6, 2011

Bloggers everywhere need to rethink their approaches: display advertising needs reinvention: who’s it working for? I work in advertising. It’s not something I identify with—&# advertising,&# that is. Since then, I’ve worked in digital agencies, dot-coms and advertising agencies. Old models are struggling. How to P.A.C.K.

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&# They listen a LOT.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Class 268

Class Facebook Privacy Public Domain 268

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. I’m not sure it’s broad vs targeted as the main difference, necessarily, as there are a lot of narrow B2C uses of social media (like invite-only brand communities and such). 10 predictions for advertising in 2010 =-. 10 predictions for advertising in 2010 =-.

Social Media 147

Social Media B2B Strategy Consultant 147

Viper Chill

MARCH 1, 2010

Postrank I have been using Postrank Analytics for about 3 weeks now and find it really impressive. If you market via PPC it gives you a decent estimate of the advertiser competition as well. This is a community site where the content with the most votes gets pushed to the homepage.

Resources 77

Resources Netvibes Marketing Delicious 77

Techipedia: Tamar Weinberg

JUNE 16, 2010

Some tools you can use are Social Mention , Trackur , and PostRank. Some (OK, most) of them I have not been asking myself, nor have I been checking out PostRank, which I should. PostRank is becoming one of my favorite tools. Is it really so bad to be sent advertisements that might cater to your needs? Have a nice one.

Questions 277

Questions Social Media How To Postrank 277

Waxing UnLyrical

NOVEMBER 1, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Class 258

Class Education Metrics Creative Commons 258

Kikolani

JULY 23, 2010

Introducing a new generation of monetization – the multi-blog advertising system – advertising on not only one, but five powerful blogs in a niche. Jump start your company Twitter account – from setup to acquiring followers and building community. Making Money Online / Online Marketing.

Resources 129

Resources SEO GPL Mashup 129

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. Great post, Shonali.

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Press Release Class Industry Comments 266