Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Why: even though I plan not to watch the Super Bowl , Davina might make me change my mind. Read All About It!

Class 144

Class Postrank Tourism Survey 144

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Ads will also continue changing as users type, which could decrease click-through rates.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. The entry level barriers in the social media sector being excruciatingly low, freelancers in SM barely command trust, barring a few exceptions. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 195

Social Media Postrank Flickr Class 195

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. fvongraf – founder of Social Media Arizona.

ROI 114

ROI SEO Social Media Tips 114

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Read All About It!

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. About 30 percent could accurately recall at least one company with a commercial, but respondents had low confidence in their memory , indicating that they “thought&# that the company had a commercial.

Class 124

Class Postrank Comments Tourism 124

Laurel Papworth

AUGUST 3, 2010

Also, Featured Posts are a nice read. :) Technorati Tags: Australia , election , getup , Politics , social media , social networks , tony abbott , women , youtube Related posts Web 2.0

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Waxing UnLyrical

JANUARY 13, 2011

Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) I contacted a small biz owner whose products I really liked, and had come across unexpectedly, to see if shed be willing to do an interview with me for either WUL, or. Read All About It!

Project 170

Project How To Class Posterous 170

The Way of the Web

APRIL 7, 2011

I’m not a heavyweight tech blogger, and tend to be somewhere above average on most of the ranking services I’m registered on – e.g. AdAge, Technorati, Wikio, PostRank etc, etc. Say 25% of the T-shirt recipients are like me and have a blog.

CPM 33

CPM Marketing Postrank NoFollow 33

ProBlogger

APRIL 6, 2011

Bloggers everywhere need to rethink their approaches: display advertising needs reinvention: who’s it working for? I work in advertising. It’s not something I identify with—&# advertising,&# that is. Since then, I’ve worked in digital agencies, dot-coms and advertising agencies. Old models are struggling. How to P.A.C.K.

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. and Postrank, and Tweetmeme and Topsy and Facebook Insights and about 1,000 other tools you can use to precisely measure social media success, there is literally no excuse to not ALWAYS BE TESTING. Between bit.ly

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Class 268

Class Facebook Privacy Public Domain 268

Kikolani

JUNE 28, 2013

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. Revealing the Highest Earning Blogs that Sell Advertising – Some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products.

Marketing 119

Marketing Postrank eBook RSS 119

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Viper Chill

MARCH 1, 2010

Postrank I have been using Postrank Analytics for about 3 weeks now and find it really impressive. If you market via PPC it gives you a decent estimate of the advertiser competition as well.

Resources 77

Resources Netvibes Marketing Delicious 77

Techipedia: Tamar Weinberg

JUNE 16, 2010

Some tools you can use are Social Mention , Trackur , and PostRank. Some (OK, most) of them I have not been asking myself, nor have I been checking out PostRank, which I should. PostRank is becoming one of my favorite tools. Is it really so bad to be sent advertisements that might cater to your needs? Have a nice one.

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

SEPTEMBER 20, 2010

10 predictions for advertising in 2010 =-. 10 predictions for advertising in 2010 =-. Its a two-way thing, if google/whoever weren't coming out with stuff to talk about, then PUB wouldn't be a blogging anymore and in turn you wouldn't be getting your advertising revenue and/or creating connections & opportunities.

Social Media 149

Social Media B2B Strategy Consultant 149

Waxing UnLyrical

NOVEMBER 1, 2010

Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 258

Class Education Metrics Creative Commons 258

Kikolani

JULY 23, 2010

Introducing a new generation of monetization – the multi-blog advertising system – advertising on not only one, but five powerful blogs in a niche. Manage your backlinks with Delicious – a free way to keep track of your personal link building efforts. Making Money Online / Online Marketing.

Resources 129

Resources SEO GPL Mashup 129

ProBlogger

MARCH 17, 2011

Whether you’re selling your own product, promoting affiliates, offering a service, or advertising, your ability to make money is dependent on your ability to successful convey to your audience the value you offer them in such a way that they take action. PostRank is a great service to measure influence in an effective way.

eBook 41

eBook Postrank Influencer System 41

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. Read All About It!

Press Release 266

Press Release Class Industry Comments 266