Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine.

Project 170

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Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Few could accurately recall details of the commercials. Read All About It!

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Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. The food was improved. Cold Shoulder of Social Media.

ROI 114

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Viper Chill

MARCH 1, 2010

You are here: ViperChill » Business » 28 Resources from My Internet Marketing Toolbox 28 Resources from My Internet Marketing Toolbox Written by Glen, this post has 78 Comments Have you heard of Matt Wadsworth? Crazy Egg Crazy Egg was created by one of my favourite guys in the internet marketing space, Neil Patel.

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ProBlogger

APRIL 6, 2011

Bloggers everywhere need to rethink their approaches: display advertising needs reinvention: who’s it working for? guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? I work in advertising. It’s not something I identify with—&# advertising,&# that is.

Blogger 42

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Laurel Papworth

AUGUST 3, 2010

Facebook talks like a pirate.

Mashup 100

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Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Between bit.ly

Social Media 122

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Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 150

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Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. You cannot opt out of your activity being turned into advertisements. Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&# They listen a LOT.

Creative Commons 197

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Techipedia: Tamar Weinberg

JUNE 16, 2010

You will be able to gather enough data from your own campaigns to help you improve your online marketing. Am I integrating offline marketing with my social profiles? Some tools you can use are Social Mention , Trackur , and PostRank. Social Media marketing is about building relationships and conversations.

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Waxing UnLyrical

NOVEMBER 1, 2010

So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Kikolani

JULY 23, 2010

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Making Money Online / Online Marketing. Jump start your company Twitter account – from setup to acquiring followers and building community.

Resources 129

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Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising.

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Press Release Class Industry Comments 266