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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

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Instant Sales Plus Higher Conversion With These Ecommerce Tips

The Realtime Report

Customer registration, for example, can be replaced with a social sign-in. Yes, you still need the customer to provide a delivery address, but other personal information such as their email address can be acquired from their social media profile directly. The same can be said for the actual checkout process.

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10 Marketing & Promotion Tips to Help You Get More Traffic

Josh S Peters

About this Author: when Mary isn’t busy reviewing promotional fulfillment in and around the Chicagoland area, she is covering a wide range of marketing topics to keep her readers happy and informed! Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com.

Tips 165
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The real problem with Google might be Facebook

Convince & Convert

But the big move to watch is Facebook’s new Atlas technology that creates a display advertising network across the Web, using Facebook IDs instead of cookies to track users and target ads. Now think about using that information to make your advertising more relevant and efficient.

Google 134
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12 Market Research Software Solutions Every CMO Must Know

Oktopost

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. It’s an intuitive, easy-to-use tool that can provide reams of useful information for marketers and web developers. Price: starts at $99.95

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The real problem with Google might be Facebook

Convince & Convert

But the big move to watch is Facebook’s new Atlas technology that creates a display advertising network across the Web, using Facebook IDs instead of cookies to track users and target ads. Now think about using that information to make your advertising more relevant and efficient.

Google 99
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The Problem With Allowing Consumers To Opt Out

Twist Image

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. and all of your credit card information too).

Privacy 89