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Are Branded Podcasts Worth the Investment in 2024?

Convince & Convert

The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. In such a crowded space, many marketing leaders grapple with a critical question: Are podcasts truly worth the investment in 2024? Analytics don’t come easy.

Brands 138
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Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

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5 Smart PR & Marketing Trends for 2024

Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. These PR and marketing trends can help you thrive in 2024. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

Trends 72
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10 metrics to track influencer marketing success in 2024

Sprout Social

Reach refers to the number of people who saw your content. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Audience growth This metric refers to an increase in the brand’s social media followers due to influencer collaborations.

Metrics 93
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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. From Creator Tools, tap Analytics , and then tap any post.

Hashtag 91
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The role of artificial intelligence in business in 2024

Sprout Social

Artificial Intelligence refers to the simulation of human cognitive functions by machines. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. What is AI?

Patterns 112
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5 Best LinkedIn Monitoring Tools To Consider In 2024

Keyhole.co

Importance of LinkedIn monitoring tools When we talk about LinkedIn monitoring, we’re referring to the process of keeping track of your audience on LinkedIn, looking for ways to connect with them and turn them into customers. The post 5 Best LinkedIn Monitoring Tools To Consider In 2024 appeared first on Keyhole.