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Are Branded Podcasts Worth the Investment in 2024?

Convince & Convert

The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. In such a crowded space, many marketing leaders grapple with a critical question: Are podcasts truly worth the investment in 2024? Analytics don’t come easy.

Brands 134
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Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

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5 Smart PR & Marketing Trends for 2024

Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. These PR and marketing trends can help you thrive in 2024. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

Trends 72
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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Reach refers to the number of people who saw your content. It has become a core element of marketing and sales strategies.

Metrics 97
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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. What are hashtag analytics?

Hashtag 92
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The role of artificial intelligence in business in 2024

Sprout Social

Artificial Intelligence refers to the simulation of human cognitive functions by machines. Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 117
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5 Best LinkedIn Monitoring Tools To Consider In 2024

Keyhole.co

Importance of LinkedIn monitoring tools When we talk about LinkedIn monitoring, we’re referring to the process of keeping track of your audience on LinkedIn, looking for ways to connect with them and turn them into customers. LinkedIn monitoring tools can serve multiple functions. Review of selected LinkedIn monitoring tools 1.