Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? Brand sentiment. Social share of voice.

Data 94

Data Social Media HootSuite Template 94

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Leverage Social Listening. Foster Community on Social Media. Engagement: The amount of people who engage with your brand across social networks.

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Sprout Social

SEPTEMBER 7, 2021

In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. What this means for 2022: By leveraging user-generated content for social campaigns, brands can build trust and credibility with their target audience while demonstrating the capabilities of a new product.

Campaign 136

Campaign Social Media Collaboration Apple 136

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy. ^ML

Banking 80

Banking Social Media HootSuite Sentiment 80

Keyhole.co

FEBRUARY 13, 2022

Here are the top 25 social media analytics tools in 2022: Keyhole AgoraPulse Oktopost Brandwatch BrandMentions Meltwater Reputology TapInfluence Hootsuite NetBase quintly Rival IQ DashThis Sprout Social Socialbakers Brand24 Mention Followerwonk Iconosquare Audiense Tailwind TweetReach Falcon.io Viralwoot.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

MAY 8, 2023

While the US was facing inflation at nearly 8.5%, US consumers spent 18% more in March 2022 than they did two years prior. After two years into the pandemic, consumers were ready to spend similar to their pre-pandemic habits and more in 2022. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.)

LinkedIn 109

LinkedIn Tourism Travel Education 109

Sprout Social

DECEMBER 14, 2022

Before we get into the nitty-gritty, let’s make a quick distinction: Social media customer service is the reactive support you offer your customers across social networks like Facebook and Instagram. Customers can request assistance via DM, a review site or through their own social posts. Got it ordered!!!

Social Media 98

Social Media Brands Team Process 98

Sprout Social

AUGUST 17, 2022

A proactive brand safety plan is the only way to mitigate risk on social. While most social networks have standards in place to prevent ads from showing up within harmful content, these standards are usually developed after a brand safety blunder makes a threat clear. Brand safety and social media.

Reputation 116

Reputation Brands Guidelines Advertising 116

Sprout Social

MARCH 27, 2023

During the ideation stage of your social media campaign, it’s imperative to consult with teams from other business functions to ensure you have a complete understanding of your customers, your products and your competitive landscape. They’ve built their followings based on the engaging content they share on social.

Campaign 130

Campaign Social Media UGC Metrics 130

Hootsuite

JUNE 29, 2021

Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Buffer Social

JANUARY 4, 2024

And social media platforms ding you for linking out. Here's how: — Amanda Natividad (@amandanat) July 26, 2022 Why create zero-click content We’ve already hinted at why zero-click content is a valuable strategy for your social media , but you might think, “It seems unwise to give away all that value.

Content 104

Content Platform Social Media Instagram 104