59 Killer Content Marketing Stats: 2014 Edition
Writtent Blog
FEBRUARY 12, 2014
93% of B2B marketers use content marketing, a 2% increase over 2012. Source: HubSpot ). The average B2B marketer engages in content promotion on 6 social media platforms. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. Source: CMI ).
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