Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Strategies are created with tactical ingredients. Viral is good.

Social Media 138

Social Media Klout Policies Consultant 138

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. They will not be able to successfully monetise online news.

Press Release 126

Press Release Digg News SEO 126

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Speaking engagements are one of the ways to build your thought leadership, a critical component of PR. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Do you really need another reason? I’ll give it to you: palooza! Palomino wins this round.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! There are some obvious and not-so-obvious ways to do this.

List 161

List Class How To Comments 161

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. Why is anyone – a person, a company – embarking on social media?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Hopefully the organization will learn from this and have a more effective campaign for World Aids Day in 2011. There are few celebs actually looking to engage in a dialog with their audience. This is just an all around miss but, on the other hand, weve all had them too.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 6, 2010

Are you engaging in conversations? Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. Engagement" is overrated. More importantly, it’s about how you’re interacting on them.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

NOVEMBER 10, 2010

Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." On the flip side, when I attend a networking event, Im pretty open about why Im there: to meet, engage and hopefully make good contacts. Read All About It!

Class 226

Class Blogosphere Blogger Creative Commons 226

The Way of the Web

AUGUST 9, 2010

In Demand’s case, it currently has deals with Google which are set to end in 2011. I’ve spent a long time working for media companies, and whatever you may believe about the media industry as a whole, I’ve seen an enormous amount of respect and faith from audiences for traditional media products.

Content 28

Content Adwords Adsense Advertising 28

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Give them what they want: Education.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let’s look at some key points that may effect your marketing choices in 2011.

comScore 156

comScore Review Klout Marketing 156

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Say Cheese, You’re An Ad! And if not, what’s the point? And, yes, I’m aware of the irony.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience. Goats, not sheep. Has AT&T noticed you?

Wireless 185

Wireless Class Feed Feedly 185

Kikolani

SEPTEMBER 25, 2012

What worked in 2011 may or may not be as effective in 2012. These include the SMB Contest (top prize of $4,000) and Blog Engage Contests. These are typically bad news unless you’re talking about a blogroll link with a highly relevant blog. As each year passes, blog marketing techniques evolve.

Questions 167

Questions Adsense Marketing SEO 167