Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Forget the commercials and spend the advertising budget organizing community events in the Gulf. Crowdsource.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Convince & Convert

MARCH 10, 2010

I crowdsourced the design using Crowd Spring, and selected Tzeyee and her design over dozens of other contenders. Download it: [link] [link] Marketing Cloud RT @jerrykfreeman: Have you scored a free copy of @jaybaer's Staggering Social Media Insights – The Best of #Twitter 20?

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

FEBRUARY 5, 2010

link] Social Email Guy By the way: nice crowdsourcing / co-creation / collaboration Chris Rogers I initially like #3 best, however, not a big fan of the screened back logo – i.e. if #3 was a bit less busy, it would be my favorite. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Highlight the company’s long-term commitment and that of its supporters and partners.

CSR 138

CSR Social Media Strategy Consultant 138

Social Media Strategery

JUNE 21, 2009

Reflects the Culture Thu, Jun 18, 2009 Enterprise 2.0 Enable open and transparent communication! Crowdsource white papers and presentations! The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 117

Gov 2.0 Social Media Wiki Collaboration 117

Social Media Strategery

APRIL 1, 2009

Camp – What I Loved and What I’d Like to See Next Year Wed, Apr 1, 2009 Government 2.0 Very few sales-y marketing types (that I came across). Most of the attendees were very much about cooperation, collaboration, and communication. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Inspirational.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Techipedia: Tamar Weinberg

JULY 29, 2010

Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing? Actually, the last review copies I believe we distributed were in 2009. Sound off in the comments.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Marketing was much easier when it was controllable. Then they can go back to business as usual.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community?

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144