Trending Articles

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TikTok Announces New Campaign and Creative Optimization Webinar

Social Media Today

The webinar will feature TikTok experts sharing key creative and campaign tips.

Campaign 145
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Influencing Coachella: How evolving demographics & social media stars shape the festival experience

Audiense

Summer is coming and so are the music festivals! That’s right, festival season is upon us and this year, Coachella has been busy drawing crowds IRL and online. Take Sabrina Carpenter for example, who has been lighting up TikTok feeds performing her summer hit Espresso while flirting with her new beau, Barry Keoghan of Saltburn infamy. Taking place across two weekends, Coachella has been attracting thousands of music lovers since 1999, with approximately half a million attendees in 2023 and over

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Generative AI And Its Impact On Your Role In Marketing

The Social Media Hat

AI isn't scary, anyone can do it, you'll walk away with at least one action item to implement today. The post Generative AI And Its Impact On Your Role In Marketing appeared first on The Social Media Hat.

Marketing 157
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X Launches Grok AI Chatbot in the UK

Social Media Today

X's Grok chatbot is now available to Proum subscribers in the U.K.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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When to Use Offline Conversions API

Jon Loomer

When should you use the offline Conversions API ? First, let’s back up. The Conversions API allows businesses to send first-party conversion events to Meta. This helps improve attribution used for reporting and optimization. Two Methods There are two primary ways to leverage the Conversions API. 1. The most common is the web API. This allows you to send a second set of conversion events to fill in the blanks when the pixel fails. 2.

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#677: Why Friendships Are Crucial In Entrepreneurship

Amy Porterfield

Listen on… Here’s why your female friendships are your most valuable asset as a woman in business. Today, I just want to drop in and share a little […] The post #677: Why Friendships Are Crucial In Entrepreneurship appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 104

More Trending

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Social Platforms Face Challenges in India Business Development

Social Media Today

While more and more Indian users are coming online, the audience figures belie immediate business potential.

Platform 171
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TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.

Tools 103
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Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society

WebInKnow

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.

iPad 90
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Stop creating garbage content using ChatGPT

Audiense

AI has been good for so many things - most things. But in the case of content marketing, we believe it takes the magic and creativity out of it. Artificial Intelligence is not Emotional Intelligence, and AI storytelling will never compare to that of humans.

Content 100
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Implementing AI Personalization for Customized User Experiences on WordPress

The Social Media Hat

Benefits of Content Personalization, challenges, and how AI personalization can help. The post Implementing AI Personalization for Customized User Experiences on WordPress appeared first on The Social Media Hat.

WordPress 106
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Social Platforms Face Challenges in Business Development in India

Social Media Today

While more and more Indian users are coming online, the audience figures belie immediate business potential.

Platform 166
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What Does the New IG Algorithm Update Mean for You?

Jenn's Trends

Instagram won the praise of creators everywhere when they announced on April 30th that they are restructuring the algorithm to better favor original creators on the platform.

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Are Branded Podcasts Worth the Investment in 2024?

Convince & Convert

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Discover Why Brands Are Winning Big with Creators: The Key to Unlocking Consumer Engagement

Bill Hartzer

Deloitte’s latest research, “ 2023 Creator Economy in 3D ,” reveals a pivotal shift in consumer behavior and brand engagement. According to the study, a striking 60% of consumers are more likely to engage with a brand that aligns with a content creator they trust. This insight underscores the growing influence of the creator economy, where personal connections and authenticity reign supreme.

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13 Reasons I’m Doubling Down on AI in Marketing

The Social Media Hat

If you think AI in marketing is just hype, you're wrong, and it will cost you. The post 13 Reasons I’m Doubling Down on AI in Marketing appeared first on The Social Media Hat.

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Does Generative AI Content Have a Place in Social Media?

Social Media Today

Every social platform is working to integrate AI, but does it really fit in social apps?

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Gamify your advocacy program with Oktopost Leaderboards

Oktopost

Gamifying and incentivizing your employee advocacy program is a powerful way to encourage employees to share meaningful company content and have fun while doing it. By making advocacy initiatives exciting and competitive, B2B organizations can create a culture of engagement, ultimately leading to a more effective and engaging advocacy program. That’s why at Oktopost we’ve designed Leaderboards and a user-friendly Gamification Engine to help program leaders unlock the potential of employee advoca

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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14 Social Inbox Tools That Will Get You To (Social) Inbox Zero

Hootsuite

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day).

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Truth, Lies, BS, and the Frightening Future of AI Models

WebInKnow

In our polarized world, we cannot agree on the truth. Who won the 2020 US Presidential election? Are vaccines safe and effective? What’s going on with university campus protests? When we add dumb AI robots like the models underlying ChatGPT spitting out “answers” things get super scary.

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#676: Mini-Training: How To Plan Out Your Promo Calendar & Revenue For The Year

Amy Porterfield

Listen on… My proven step-by-step strategy for planning out your entire promotional calendar and reaching your huge revenue goals! Picture this: you kicking off your year with a […] The post #676: Mini-Training: How To Plan Out Your Promo Calendar & Revenue For The Year appeared first on Amy Porterfield | Online Marketing Expert.

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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How To Maximize LinkedIn Hashtags For Enhanced Visibility

Keyhole.co

Hashtags are not just for Instagram and TikTok, they are also great for your LinkedIn posts. Just like on other platforms, using hashtags categorizes your content, making it easier for your posts to reach their intended audience. That being said, picking a bunch of hashtags at random and sprinkling them through your posts isn’t going to cut the mustard.

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How to Personalize Your Blog Like These 10 Top Bloggers

ProBlogger

The post How to Personalize Your Blog Like These 10 Top Bloggers appeared first on ProBlogger. Lots of bloggers seem to do everything right, yet they don’t see much success. They write well-structured posts, they pay attention to SEO, they know the ins and outs of their blogging software … but something’s lacking. That missing “something” can often be personality.

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#678: Building a Digital Empire: Expert Insights from Nathan Chan of Foundr Magazine

Amy Porterfield

Listen on… Mastering the art of interviewing, optimizing your online marketing, and scaling your business in record time with Nathan Chan Let me ask you something – have […] The post #678: Building a Digital Empire: Expert Insights from Nathan Chan of Foundr Magazine appeared first on Amy Porterfield | Online Marketing Expert.

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Social Media Marketers Need to Focus More on Entertainment

Social Media Today

Social platforms are being realigned around entertainment, which is an important note.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Fix DNS_Probe_Finished_No_Internet in Google Chrome

Tweaklibrary

Sometimes when you are unable to connect to the internet or a webpage, it is indicated by various error codes. One such error code DNS_PROBE_FINISHED_NO_INTERNET. The error code is preceded by the message “This webpage is not available”. As the error indicates, this issue occurs when the error occurs due to mistakes in the DNS (Domain Name System). In this post, we’ll have a look at some of the best ways to fix the issue.

Google 19
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LinkedIn SEO: 7 tips to optimize your company page

Sprout Social

Brands love using LinkedIn for business. It’s one of the best platforms for expanding your professional network, connecting with customers and hiring top talent. But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. The fix? A solid LinkedIn SEO strategy. Social search is growing.

SEO 95
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5 Ways to Write Faster

ProBlogger

The post 5 Ways to Write Faster appeared first on ProBlogger. Running a business is a time suck of epic proportion. Planning, administration, product development, sales, delivery, email, bookkeeping, social media, marketing. It takes time. Throw in a family and you flit from demand to crisis without a moment to reheat that cup of tea you made three hours ago.

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Your Guide To Social Listening On LinkedIn + Top Tools

Keyhole.co

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media listening strategies in place. Social listening is an in-depth analysis to know what people think about your brand.

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Meta Adds More Elements to its Verification for Business Subscription Package

Social Media Today

Meta's expanding its business subscription offering.

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