Remove Privacy Remove Retail Remove Sentiment Remove Social Media
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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before. Here is a closer look.

Sentiment 132
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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 66
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Your guide to creating a social media policy

Sprout Social

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Policies 111
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Demystifying conversational AI and its impact on the customer experience

Sprout Social

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. In this article, you’ll learn the ins and outs of conversational AI, and why it should be the next tool you add to your team’s digital toolbox for social media and beyond.

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The Permanent Brand

Twist Image

A sentiment. It's something that few brands could have done without a multi-million dollar advertising campaign, but now it's coming down to technology, social media, big data and utilitarianism marketing. online social network. retail experience. social media. An impression. A feeling. brand loyalty.

Brands 108
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5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Invite action by soliciting feedback and include brief questionnaires to gauge sentiment. Embrace Community-Based Email Marketing.