Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 66

Report Atlassian Brands Sentiment 66

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Policies 111

Policies Social Media Guidelines Privacy 111

Sprout Social

MAY 31, 2023

Collect social insights Audience insights are the foundation of better brand positioning. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. The post How AI is changing communications and PR: Risks and benefits appeared first on Sprout Social.

Sentiment 123

Sentiment Press Release Analysis Team 123

Myrland Marketing

MARCH 19, 2020

What you post on social media is public. Even when you set your post to private, there is no guarantee of privacy (hello screenshots). A question came up today that revolved around how to communicate caution to attorneys and staff about how they use social media during this time. There Is No Blueprint.

Social Media 68

Social Media Sentiment Privacy Resources 68

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

Report 52

Report Social Media Metrics How To 52

Sprout Social

SEPTEMBER 29, 2022

As social media becomes more and more prevalent in our lives, we continue to see studies showcase the effects that it has on our well-being, mental health and self-perception. The participants who imagined getting few likes had far greater negative sentiments than positive, especially in those more susceptible to feedback.

Instagram 107

Instagram How To Comparison Metrics 107

Sprout Social

DECEMBER 29, 2022

Social media is a great way to build and maintain loyalty. Your audience is already invested in your brand story , so use social media as a way to expand on your social proof and foster brand advocacy. The impact of social media on brand reputation. Social media and brand reputation go hand-in-hand.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. In this article, you’ll learn the ins and outs of conversational AI, and why it should be the next tool you add to your team’s digital toolbox for social media and beyond.

Conversation 79

Conversation FAQ Sentiment Banking 79

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

BeingOptimist

AUGUST 8, 2023

Primarily used in platforms such as forums, social media, and messaging apps, the term and its uses reflect an influential shift towards internet-based lingo within the cultural sphere. They provide a quick and efficient way to convey a sentiment or response that would otherwise take longer to type out.

Posterous 75

Posterous Sentiment Forums Trends 75

Ignite Social Media

MAY 31, 2018

Controversy around Facebook’s privacy data consumed the news in April but in May, new features and announcements brought less cloudy news and more updates to look out for. Social Media Today reported that Facebook will be testing a new rating system for brand pages. Like: Facebook’s new rating system.

Sentiment 95

Sentiment Compete Review Privacy 95

Keyhole.co

APRIL 26, 2023

These social media metrics give you insights into overall account engagement and content performance during a period of time. Moreover, you can analyze competitors , experiment with content style, and then check your target social media KPI to understand what resonates with your set of audience. What is TikTok analytics?

Metrics 52

Metrics Analytics Tools Overview 52

Hootsuite

MARCH 28, 2022

The social media app features millions of new videos uploaded every day , and with each piece of content comes a new opportunity for users to react, chime in, go off, build connections, crack jokes, or just get weird. For most brands, it’s probably inappropriate to be insulting your followers on social media, even playfully.

Buy 92

Buy Comments Privacy Video 92

Tweaklibrary

JULY 20, 2021

Social media is a world of its own where billions of people of all backgrounds, ages, and nationalities reside. Yes, there is a whole lot of information that you put out on social media which is public. For businesses, (good and bad) the social media is mine whose data is rightly analyzed and can reap diamonds.

Social Media 22

Social Media API Privacy Data 22

Buzzlogix

SEPTEMBER 4, 2017

Businesses are increasingly leveraging the power of social media to build their brands. If you want social media to work for your business, you should first understand that you cannot expect to enjoy automatic success. Here are five social media mistakes that you should avoid in order to protect your brand’s reputation.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Keyhole.co

FEBRUARY 6, 2023

These social media metrics give you insights into overall account engagement and content performance during a period of time. Moreover, you can analyze competitors , experiment with content style, and then check your target social media KPI to understand what resonates with your set of audience. What is TikTok analytics?

Analytics 52

Analytics Overview Hashtag Metrics 52

Socialized

MAY 13, 2010

You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. Regulators, ill equipped to deal with the new media new frontier, will make a show of protecting consumer interests.

Privacy 150

Privacy Facebook Microsoft Social Networking 150

Sprout Social

APRIL 22, 2021

Their Five Feet to Fitness™ offering includes 11 different fitness equipment and accessory options so guests can work out in the privacy of their room. But as time went on, the challenge became (and still remains) the general sentiment toward travel. That’s the beauty of social listening. Marketing creative.

Hotels 124

Hotels Strategy Travel Sentiment 124

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. For most social media pros, this is good news: the analytics tools out there are now much more trustworthy, and have had to adapt to the new, privacy-first rules.

Metrics 145

Metrics Analytics Instagram Tools 145

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Sprout Social

OCTOBER 18, 2016

Up until recently, privacy and compliance concerns deterred financial brands from being more social online, but that all changed when the Federal Financial Institutions Examination Council (FFIEC) released guidelines on how to increase your social presence while reducing risk. However, only 13.4%

Banking 40

Banking Social Media Insurance Policies 40

Twist Image

JANUARY 16, 2013

A sentiment. It's something that few brands could have done without a multi-million dollar advertising campaign, but now it's coming down to technology, social media, big data and utilitarianism marketing. online social network. social media. An impression. A feeling. Something more permanent. brand loyalty.

Brands 108

Brands iPad Apple Loyalty 108

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

Banking 80

Banking Social Media HootSuite Sentiment 80

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Invite action by soliciting feedback and include brief questionnaires to gauge sentiment. Embrace Community-Based Email Marketing.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Hootsuite

MARCH 15, 2021

But depending on the mentioned person’s privacy settings, their reply to your Twitter mention might not be visible to the public. The short answer is that mentions from other users provide you with a lot of valuable insights that can help you improve your social media marketing strategy. You could get more Twitter mentions.

Twitter 145

Twitter HootSuite Notification Analytics 145

Sprout Social

AUGUST 22, 2018

Customer service isn’t what it used to be thanks to social media. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. Mind Your Customers’ Privacy. And for consumers, that’s a good thing.

Twitter 99

Twitter Tips Notification Sentiment 99

Twist Image

JANUARY 18, 2017

In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. Many people now believe that social media is "fake news" (check this out: Words Matter. It's true that social media is, typically, our best foot forward.

Brands 40

Brands Press Release Privacy Journal 40

Hootsuite

JUNE 2, 2022

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. What is a social media crisis?

Social Media 145

Social Media Tips HootSuite How To 145

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights.

Microsoft 112

Microsoft Analytics Metrics Data 112

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing.

Social Media 145

Social Media Strategy HootSuite Reputation 145