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How Online Travel Agencies can be More Like Amazon

Pixlee

Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. Online travel agencies can learn from Amazon’s checkout process by reprioritizing the consumer experience, especially at checkout. Connected Customer Experience for Mobile. Smart Tools Integration.

Travel 45
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A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Travel 40
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Making the Most out of Your Instagram Stories

Ignite Social Media

A brand may want to showcase a recipe, styling tip or traveling information located in another place. If your audience shares a lot of UGC, your Stories are a great place for those images. They can use this feature to prompt users to “Swipe up” and check out the full details. Wallpapers. Don’t Forget to Highlight.

Instagram 130
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How to Make Short-Form Videos That Stand Out

Hootsuite

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC).

Video 112
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The 50 User Generated Content Stats You Need to Know

Pixlee

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%).

UGC 41
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10 Social Media Predictions for 2019

agora pulse

User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019. Firstly, brands are busier than ever and UGC can really take some heat off their busy content teams. Ask yourself this.

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7 Marketing Ideas For Hospitality Brands During A Travel Lull

Pixlee

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. Domestic travel, and road trips, are appearing to make a small comeback as border restrictions remain uncertain.

Travel 56