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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. 5 Questions Social Media Marketing Analytics Can Answer. Tracking the KPIs of Social Media. 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013.

Analytics 380
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

Marketing 217
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Using word clouds in communications analysis

Sherrilynne Starkie

Wordle is one popular free tool to create word clouds. For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words. Related posts: Using social media for research: Social Capital 2012.

Analysis 335
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4 Ecommerce trends you need to know for 2022

Sprout Social

According to research conducted by The Harris Poll , on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years. If you haven’t already started selling on social media, chances are high that your competitors already are or are planning to.

Trends 141
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You Damage More Than Your Own Personal Brand With Bad Online Behavior

Myrland Marketing

As a reminder, your personal brand is the way you do business, the way you act when you come in contact with others, and the behavior that is so consistent there is no question in others’ minds what you will be like when they see you online and offline. People might not know what came before or after that comment, so context is lost.

Brands 49
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14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Answer or ask a question? We also invest in the tools we need to be able to drill down to the nuts and bolts quickly so we don’t have to do all this work by hand anymore.

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

tools by doctors and students [1]. The inventor of the WWW, Tim Berners-Lee, has questioned whether one can use the term in a meaningful way, since many of the technology components of “Web 2.0″ Human communication has always been about people and social capital. Life is ceaseless change till death.

Web 2.0 188