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The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Get our Definitive email newsletter. Here are four areas to focus on.

Loyalty 60
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Build customer loyalty. Increase response rates.

SMS 108
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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Customers may see a product they’re interested in on their desktop computer and put it in the shopping cart but then want to buy it later using their mobile device, where their credit card information is stored. Increase conversion, loyalty, and customer retention. Joy – Rewards, Loyalty Program. Pricing: Free.

FAQ 97
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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.

SMS 187
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How to Showcase Your Brand’s Unexpected Side

Convince & Convert

In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. Get our Definitive email newsletter. What’s unique about this video is the use of real-life footage.

Retail 60
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How to Use Pinterest for Business: Highlights From the Latest Report

agora pulse

Spans the entire width of Pinterest’s mobile feed so brands can stand out. That’s because users spend 80% more on retail purchases than people off Pinterest do. From boosting brand awareness and selling products to cultivating loyalty, Pinterest can help brands in almost any niche accomplish more. * * *. Max Width Video.

Report 105
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How to Get People to Your Social Sites and Keep them Coming Back.

Saying It Social

Add Social Networking buttons to Email Newsletters – A great site to get icons from is [link]. We haven’t seen too many of these, but as mobile becomes more and more popular there will be a lot more popping up. eMarketer reports that consumers force retailers to adopt social strategy. Want to give it a try?

Sites 204