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5 ways to use social media for solution marketing

Buzz Marketing for Technology

One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

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Community management and content creation

Janet Fouts

I was part of a discussion on Twitter this morning around this post of George Snell’s.” Some CEO’s can’t create content either, and they let their marketing person do it for them. A smart CXO at least talks to the community manager to discover what content needs to be created to suit the market.

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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

As Solutions Consulting Manager at Jive Software, Barry has worked with Fortune 500 corporations to establish and execute strategies to develop and grow corporate internal and external communities, including Bank of America, Intel, Cognos, Apple, GE Healthcare, NetApp and more. Re: Twitter? Re: Twitter? © Jive Software.

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic.

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Where Most Got Social Business All Wrong, Including Me

Convince & Convert

Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. I am a marketing guy by trade so many of the challenges I help my clients with are the ones that help them improve the way they communicate externally and internally.

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B2B Social Media Gets Intimate

Social Media Marketing

It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services. In episode #594 of For Immediate Release: The Hobson and Holtz Report , Neville Hobson and Shel Holtz discussed Steve Rubel 's Ad Age column about what he calls the 'Validation Era' of online marketing.

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