Sprout Social

JULY 6, 2020

Brands need to go beyond a one-time statement about diversity on social media. As social marketers, we should be integrating diversity, equity and inclusion into our social strategies for the long term. What questions might our audience have right now where we could provide helpful, valuable insight?

Strategy 145

Strategy Social Media Organization Education 145

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. They found that many users had another consideration on their minds: pets. due to these efforts.

Brands 151

Brands Marketing Real Estate Collaboration 151

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. The latter gets honest, constructive insights that they can use to further shape their employer branding strategy. Proud of my team for ??ing

Review 97

Review FAQ Construction Metadata 97

Sprout Social

MARCH 14, 2022

Whether it’s a specific day that you’re honoring or a multi-month initiative that’s being kicked off for the first time, there’s one thing that brands today are having to focus on now more than ever— placing inclusivity at the forefront of the conversation. Inclusivity is becoming non-negotiable for consumers. Ben & Jerry’s.

Campaign 113

Campaign Brands Communities Industry 113

Sprout Social

JUNE 24, 2021

Distributed teams can open doors for more diverse talent. One, in particular, stands out: inclusive hiring opportunities. Eliminating location bias from the equation opens the door for more diverse talent, which is good news for marketers. Social listening gave us insights into what the future of work looks like.

Team 114

Team Marketing How To Policies 114

Oktopost

FEBRUARY 28, 2022

Finally, don’t forget to check social media for even more insights. Prioritize Diversity, Equity, and Inclusion. Diversity, equity, and inclusion have become key concerns for employers over the last few years. We all benefit from a rich and diverse workplace, filled with different perspectives.

Company 136

Company B2B Brands How To 136

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? More than two-thirds of brands rate their external DEI leadership communication, hiring practices or growing diverse talent as good or very good. With those numbers in mind, hitting the right notes for Women’s History Month is imperative.

Social Media 118

Social Media Team Groups Groups 118

Pixlee

DECEMBER 30, 2020

I’m really invested, because I’ve worked hard to build relationships with our partners and lay strong groundwork for next year, with a focus on inclusion, equity, and diversity – things that have always been important to our brand and community. . My approach has always been to lead with relationships.

Features 52

Features Brands Influencer Travel 52

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. By partnering with BIPOC celebrities specifically, brands are able to reach diverse communities they otherwise might struggle to connect with.

Campaign 136

Campaign Social Media Collaboration Apple 136

Sprout Social

OCTOBER 6, 2020

Your EVP outlines the monetary and non-monetary rewards you can offer to potential employees in exchange for their skills, such as compensation, unique benefits, work-life balance, office culture, initiatives around diversity and inclusion and more. Let’s say, people are on social asking, “Is Company X diverse and inclusive?,”

Class 97

Class Brands Review Authentication 97

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Bruce Clay): Lisa says that it’s all about building brand equity, so participation (and Twitter spam) is key. The Secret Strategies Behind Many “Viral&# Videos (TechCrunch): This controversial but brilliant article provides many insights into how some marketing firms make their videos really stand out above the rest.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Sprout Social

JULY 15, 2020

This month, our Asians@Sprout BRG shared their experiences with immigration, assimilation and identity during our team-wide Diversity Equity and Inclusion meeting. Sprout used the last tip to remotely produce a Q&A with our Asians@Sprout Business Resource Group to celebrate Asian Pacific American Heritage Month.

Products 144

Products Tips Content Template 144